SEO Executive

6 days ago

Gurugram Haryana, India Indika Communications Full time

The role of a SEO Executive is crucial in the Digital Marketing/SEO sector as it directly impacts a company’s online visibility, website traffic, and ultimately, revenue generation. This position plays a key role in implementing strategies to improve organic search rankings, drive website optimization, and enhance overall online presence.
- The SEO Executive’s contributions are vital for achieving the company’s digital marketing objectives and ensuring a strong online presence.
- This role involves collaborating with content creators, web developers, and marketing teams to align SEO strategies with overall company goals.
- Keeping up with search engine algorithm updates, new technologies, and emerging trends is essential for staying competitive in the rapidly evolving digital landscape.
- Key stakeholders for the SEO Executive include the Digital Marketing Manager, Web Development Team, Content Team, and external agencies or partners involved in SEO activities.
- Success in this role is measured through KPIs such as organic search traffic growth, keyword rankings, conversion rates, and overall website performance metrics.

Key Responsibilities

The SEO Executive is responsible for various critical tasks that directly impact the company’s online visibility and digital marketing success.
- **Project Planning and Execution**: The SEO Executive plans and executes SEO projects, including keyword research, on-page optimization, link building, and performance tracking to improve search engine rankings.
- **Problem-Solving and Decision-Making**: This role involves identifying SEO issues, analyzing data to make informed decisions, and implementing solutions to enhance website performance and user experience.
- **Collaboration with Cross-Functional Teams**: Working closely with content creators, web developers, and marketing teams to align SEO strategies with overall marketing campaigns and business objectives.
- **Leadership and Mentorship**:Providing guidance to junior team members, sharing industry best practices, and fostering a culture of continuous learning and improvement within the team.
- **Process Improvement and Innovation**: Continuously seeking opportunities to innovate SEO strategies, improve processes, and stay ahead of industry trends to drive better results.
- **Technical or Customer-Facing Responsibilities**: Handling technical SEO audits, website migrations, performance optimizations, and engaging with clients to understand their business goals and align SEO strategies accordingly.

Required Skills And Qualifications
- **Technical Skills**: Proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and knowledge of HTML, CSS, and JavaScript for technical SEO tasks.
- **Educational Requirements**: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field; SEO certifications are a plus.
- **Experience Level**: 3+ years of experience in SEO, preferably in a digital marketing agency or e-commerce environment; experience with SEO strategies for different industries.
- **Soft Skills**: Strong analytical skills, attention to detail, excellent communication skills, problem-solving abilities, and the capacity to work effectively in a team environment.
- **Industry Knowledge**: Understanding of search engine algorithms, SEO best practices, content marketing, and familiarity with industry trends and updates.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

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