Digital Marketing Executive

6 days ago

Kolkata West Bengal, India Himalaya Optical Full time

**Job Title**: Marketing Executive - ATL/BTL Activations & Digital Promotions

**Job Type**: Full-Time
**Department**: Marketing
**Reports to**: Marketing Director / Head of Marketing

**Job Summary**:
**Key Responsibilities**:

- **Strategic Planning & Execution**:

- Develop and implement integrated marketing plans across ATL, BTL, and digital channels.
- Align marketing initiatives with overall brand strategy and business objectives.
- **ATL Campaign Management**:

- Plan and execute ATL campaigns including TV, radio, print, and outdoor.
- Liaise with creative and media agencies for ad production and media buying.
- Track ROI and optimize campaigns based on performance metrics.
- **BTL Activation & Event Management**:

- Plan and oversee BTL activities such as in-store promotions, product launches, exhibitions, and on-ground activations.
- Coordinate with vendors and event agencies to ensure flawless execution.
- Monitor consumer interactions and lead generation from BTL campaigns.
- **Digital Marketing**:

- Utilize digital analytics tools to track campaign performance and make data-driven decisions.
- **Budget Management**:

- Prepare and manage budgets for marketing campaigns.
- Ensure cost-effective execution and timely delivery of all marketing initiatives.
- **Team & Stakeholder Management**:

- Work cross-functionally with sales, product, and creative teams to ensure cohesive messaging.
- Lead and mentor junior marketing team members.

**Qualifications & Experience**:

- 3-5 years of experience in marketing with a strong portfolio in ATL, BTL activations, and digital promotions.
- Proven track record of executing successful campaigns across diverse media platforms.
- Strong understanding of media planning, event management, and digital marketing tools (Google Ads, Meta Ads, Analytics, etc.).
- Excellent communication, project management, and organizational skills.
- Ability to multitask and thrive in a fast-paced, dynamic environment.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Quarterly bonus

**Experience**:

- ATL & BTL: 3 years (required)

**Language**:

- Hindi (required)
- Bengali (required)
- English (required)

**Location**:

- Kolkata, West Bengal (required)

Work Location: In person

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