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Digital Content Creator

2 weeks ago

Salt Lake Kolkata West Bengal, India Medhavi Foundation Full time

_**About us**:_

**Medhavi Skills University (Sikkim) **has been established with the passage of the Medhavi Skills University, Sikkim Act 2021 in the Sikkim State Legislative Assembly on 29th June 2021. MSU aspires to establish a pioneering university model where corporates/ industries shall be the stakeholders and influencers in course curriculum design, program delivery, practical skills training, as well as, for providing on-the-job apprenticeship, with the following mission and vision.

KRA:

- Lead the day-to-day management of our digital channels, creating inspirational, informative and engaging content.
- Execute programmes of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders.
- Develop creative ideas, suggest new innovative ways of delivering digital content, and keep up-to-date with the latest digital marketing trends.
- Create graphics and edit photos, working with the internal design team when necessary.
- Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
- Monitor, analyse and report on the performance of digital channels/activities using tools like Google Analytics, feeding back to stakeholders and using the data to inform future activities.
- Prioritise and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
- Contribute to and work with relevant teams and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.
- Participate in regular departmental and cross-departmental progress meetings.
- Proofread as required.
- Support internal teams wherever possible to empower them to manage their own areas.
- Work with consultants and freelancers as authorised to support the role.

Preferred Background:

- Bachelors in Mass Communication & Journalism or in any relevant field. A Masters degree will be preferred.
- 2-4 years of relevant work experience creating strong, engaging content.
- Energy, enthusiasm and proven experience in producing digital content and digital best practice.
- Experience developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn and Instagram.
- Experience in Graphic Designing with relevant software.
- Understanding of SEOs.
- Experience of working with CRM systems.
- Understanding of digital analytics and metrics, their importance and the tools to monitor, manage and evaluate them.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 3 years (preferred)

**Speak with the employer**
+91 9905952259
- Health insurance