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Digital Marketing Executive

2 weeks ago

Vile Parle Mumbai Maharashtra, India Collegepond Counsellors Pvt Ltd Full time

**Social Media Mastery**:

- Develop and execute creative social media campaigns across Facebook, YouTube, Instagram, and LinkedIn, tailoring content.
- Manage and optimize social media profiles, fostering vibrant communities and driving traffic to landing pages.
- Stay ahead of social media trends, implementing innovative strategies to maximize engagement and brand awareness.
- **Campaign Champion**:

- Execute targeted paid advertising campaigns across Google Ads, Facebook Ads, and other platforms, optimizing budgets for maximum ROI.
- Craft compelling ad copy and creatives (video and static) that captivate attention and inspire action.
- **Content Cornerstone**:

- Develop high-quality content (blogs, articles) that educates and informs prospective students about our programs and the benefits of studying abroad.
- Implement effective internal and external linking strategies to optimize SEO and website visibility.
- **Data Dynamo**:

- Utilize Google Analytics and other tracking tools to analyze campaign performance and identify areas for improvement.
- Generate insightful reports and data visualizations to inform future marketing decisions.
- Stay up-to-date on the latest digital marketing trends and technologies, recommending new tactics to leverage.
- **Collaboration**:

- Work closely with admissions, academic affairs, and other departments to ensure a seamless digital experience for prospective students.
- Foster a collaborative team environment, sharing knowledge and best practices.

**Job Types**: Full-time, Permanent

**Salary**: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift

Application Question(s):

- What's your current location in Mumbai?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person