Digital Marketing

1 week ago

Goa, India Creative HR Solutions Full time

**Job Title: Digital Marketing Specialist**

**Job Summary**:
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products or services. You will play a crucial role in enhancing brand awareness, driving website traffic, and generating leads or sales through various digital channels. Your expertise in digital marketing strategies, data analysis, and optimization techniques will be essential in achieving our marketing goals and objectives.

**Key Responsibilities**:

- **Campaign Planning and Execution**:

- Develop comprehensive digital marketing strategies aligned with company objectives.
- Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery.
- **Content Creation and Management**:

- Optimize content for search engines and user engagement.
- Manage content calendars and schedules to ensure consistent publishing and messaging.
- **Social Media Management**:

- Manage company profiles on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to build brand presence and engage with the audience.
- Develop and execute social media campaigns, contests, and promotions.
- Monitor social media trends and analytics to optimize performance and identify opportunities.
- **SEO and SEM**:

- Conduct keyword research and analysis to optimize website content and improve search engine rankings.
- Develop and implement SEO strategies to increase organic traffic and visibility.
- Manage pay-per-click (PPC) campaigns on search engines (e.g., Google Ads) to drive targeted traffic and conversions.
- **Analytics and Reporting**:

- Track and analyze key performance indicators (KPIs) across digital channels, such as website traffic, conversion rates, and ROI.
- Generate regular reports on campaign performance and provide actionable insights for continuous improvement.
- Utilize web analytics tools (e.g., Google Analytics) to monitor website traffic and user behavior.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, with a strong understanding of digital marketing channels and best practices.
- Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with diverse audiences.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Strong project management skills, with the ability to manage multiple tasks and deadlines effectively.
- Creative thinking and problem-solving skills, with a passion for staying updated on industry trends and emerging technologies.

**Additional Information**:

- This position may require occasional travel and participation in marketing events or conferences.
- Flexibility to adapt to evolving digital marketing trends and technologies is essential.

**Note**:
This job description is intended to convey information essential to understanding the scope of the position and is not intended to be an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Management reserves the right to modify, add, or remove duties as necessary.

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Monday to Friday
- Morning shift

Ability to Relocate:

- North Goa, Goa: Relocate before starting work (required)

Work Location: In person

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