Digital Marketing Specialist

Location: Panjim, Goa, India

Job Type: Full-time, on-site.

Key Responsibilities

1. Digital Marketing & Branding Strategy:

2. Develop and implement comprehensive digital marketing strategies across social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, TikTok, etc,) to increase brand awareness and engage potential clients. Manage budgets.

3. Manage and optimise Google My Business and other business listing sites to improve local SEO.
4. Execute social media campaigns, including content creation, scheduling, and performance analysis.
5. Create a strong brand presence with 'Social engagement', for the various portfolios of Bennet & Bernard.
6. Collaborate with influencers (if necessary only) and manage partnerships to expand reach and credibility.
7. Utilise data analytics and AI tools (e.g., chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.
8. Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, to support best marketing options.

9. Bennet & Bernard work with industry PR partners, coordinating working alongside PR teams.

10. Content Creation:

11. Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.

12. Ideate content for marketing initiatives to enhance web presence and SEO, used via blogs, etc.
13. Ensure content is multilingual where necessary, catering to international clients (e.g., English, Portuguese), using online tools or collaborating with teams overseas.

14. Must travel to local Projects/ café outlets to capture content, and support all periodical shooting

15. Website enhancement for marketing:

16. Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.

17. Implement technical SEO best practices in collaboration with the web development team.

18. International Marketing:

19. Adapt digital marketing strategies, including performance marketing, for different international markets, considering cultural nuances and local preferences.

20. Coordinate with teams in different regions (e.g., Portugal, UK, São Tomé and Príncipe) to ensure consistent branding and messaging.

21. Innovation and Trends:

22. Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalization, and sustainability-focused campaigns.

23. Stay ahead of industry trends by researching competitor activities and emerging technologies.

Required Skills and Qualifications

• Education: A bachelor's degree in marketing, Digital Marketing. Relevant diplomas may be substituted
• Experience: At least 5 years of experience in digital marketing and graphic design, preferably in the real estate or luxury goods sector.
• Technical Skills:
• Experience with social media management tools and analytics platforms (e.g., Google Analytics, Meta Insights).
• Working skills in graphic design software are preferred.
• Knowledge of AI and machine learning applications in marketing.
• Marketing Expertise:
• Strong understanding of digital marketing principles, performance ads, including SEO, social media marketing & image building, content marketing, and paid advertising.
• Experience with luxury brand marketing and creating content for high-end audiences.
• Communication:
• Excellent written and verbal communication skills, with the ability to create compelling copy for various marketing channels.
• Additional:
• Fluency in English; knowledge of other languages (e.g., Portuguese) is a plus.
• Proactive problem-solving, innovation, reliability, and openness to constructive criticism.
• Ability to work independently and as part of a team, with strong organizational and time-management skills.