Social Media Marketing Executive

2 weeks ago

Malad Mumbai Maharashtra, India Mauli Sai Developers Pvt. Ltd. Full time

**Key Responsibilities**:

- **Social Media Management**:

- Develop, implement, and manage the company’s social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create and curate engaging content (text, images, videos) that aligns with the company’s branding and objectives.
- Schedule and post content regularly, ensuring consistency in messaging and tone of voice.
- **Campaign Management**:

- Plan and execute paid social media campaigns to drive traffic, engagement, and conversions.
- Monitor and optimize the performance of social media campaigns, ensuring a strong return on investment (ROI).
- Collaborate with the marketing team to ensure that campaigns align with overall marketing goals.
- **Audience Engagement**:

- Respond to comments, messages, and inquiries across social media platforms in a timely and professional manner.
- Foster community engagement by encouraging user-generated content, discussions, and interactions.
- Monitor social media trends and competitor activities to stay updated on industry best practices.
- **Analytics and Reporting**:

- Track and analyze the performance of social media campaigns using tools such as Google Analytics, Facebook Insights, and other analytics platforms.
- Generate regular reports detailing key performance metrics, audience insights, and recommendations for improvement.
- Adjust social media strategies based on data-driven insights to improve campaign effectiveness.
- **Collaboration**:

- Work closely with content creators, designers, and the marketing team to ensure cohesive messaging across all channels.
- Collaborate on content development, brainstorming ideas for social media posts, promotions, and campaigns.
- Assist in planning and executing marketing initiatives such as contests, giveaways, and influencer partnerships.

**Skills and Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-2 years of experience in social media marketing or digital marketing.
- Proficiency in social media management tools (Hootsuite, Buffer, etc.) and analytics tools (Google Analytics, Facebook Insights, etc.).
- Strong understanding of social media trends, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for design and attention to detail.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Basic knowledge of SEO and paid social media advertising is a plus.

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- total work: 2 years (required)

Work Location: In person

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