Social Media Executive

6 days ago


New Town Kolkata West Bengal, India Arctex Systems Full time

**Job Overview**:
Experience
- 1 to 3 yrs
Recruiter
- 9073552078

**Key Responsibilities**:

- Develop and implement social media strategies to increase brand visibility and engagement.
- Create, curate, and schedule engaging content across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Monitor social media channels for trends, customer feedback, and engagement opportunities.
- Analyze social media metrics to measure the success of campaigns and adjust strategies as needed.
- Collaborate with other departments (e.g., marketing, design, sales) to ensure brand consistency and support overall business goals.
- Stay up-to-date with the latest trends, tools, and best practices in social media marketing.
- Manage paid advertising campaigns on social media platforms to maximize ROI.
- Engage with followers and respond to comments and messages in a timely manner.
- Conduct competitor analysis and market research to identify opportunities for growth.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Marketer or similar role.
- Strong understanding of social media platforms and their respective audiences.
- Excellent writing, editing, and communication skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer).
- Experience with social media advertising and analytics tools is a Plus (e.g., Facebook Ads Manager, Google Analytics).
- Creative mindset with the ability to generate innovative content ideas.
- Strong organizational skills and ability to manage multiple projects simultaneously.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Application Question(s):

- What is your last drawn salary?
- How soon can you join?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)

**Location**:

- New Town, Kolkata, West Bengal (preferred)

Work Location: In person



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