Marketing & Research Executive

1 week ago

Panipat, India GLOBEXA IMMIGRATION PRIVATE LIMITED Full time

**Key Responsibilities**:

- **Content Research & Creation**:

- Conduct thorough research on immigration topics, country-specific visa updates, and study/work visa trends to assist in creating engaging videos and educational content.
- Create PowerPoint presentations for the creation of videos.
- **Influencer Marketing & Dashboard Management**:

- Manage the Influencer Collaboration Dashboard by maintaining accurate records of influencer leads, conversion data, and performance analytics.
- Coordinate with influencers and brand ambassadors for social media campaigns, video collaborations, giveaways, and lead generation.
- Track and report ROI on influencer activities and suggest optimization strategies based on performance.
- **Offline Marketing Coordination**:

- Plan, execute, and oversee offline marketing activities such as seminars, education fairs, local events, banners, and print campaigns.
- Liaise with vendors, colleges, and event coordinators to ensure successful marketing execution.
- Develop and maintain a network of offline marketing partners to expand company reach.
- **Campaign Support & Reporting**:

- Assist in designing and implementing strategic marketing campaigns that support brand awareness and lead generation.
- Provide regular reports on the effectiveness of content, influencer marketing, and offline activities.
- **Cross-Team Collaboration**:

- Work closely with the sales, counseling, and video production teams to ensure messaging is aligned with business goals.
- Provide timely marketing support and materials to support lead conversion and partner relationships.

**Job Types**: Full-time, Permanent

**Benefits**:

- Commuter assistance
- Flexible schedule
- Internet reimbursement
- Paid sick time

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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