Social Media Marketing Reel Creator

2 days ago

Nagpur, India KC Overseas Education Full time

Role:
As a Social Media Marketing Reel Creator, you are required to brainstorm, ideate, co-ordinate and create unique and innovative reels for KC’s study abroad business and for elan’s overseas education loans business.

You are expected to have a strong grasp of current marketing tools, video editing software, and should be able to execute projects from start to end on a timely basis. You will be aligned with the Social Media Marketing team and will need to coordinate with different departments internally for the creation and execution of the videos/ reels.

**Responsibilities**:

- To brainstorm new and creative ideas and strategies for reel content creation
- To identify the latest and current trends and to create video content in line with what is trending and relatable to students
- To create informative reels/videos using good graphics, self-recorded photos/ videos or downloaded images from the image bank along with the audience-appropriate audio
- To get more views, likes, shares, followers, and subscribers via innovative reel marketing content thereby enhancing the brand awareness of KC and Elan Loans within the digital space
- To develop, implement, and manage the reel marketing calendar for the Financial Year
- To generate good quality, engaging reels at the pre-decided Daily/ weekly/ monthly frequency
- To collaborate with internal stakeholders like social media team, design team, country teams, elan teams for their suggestions, content approvals, and reel approvals.
- To collaborate with external stakeholders like students, parents, and partners to create exciting and innovative reels
- To conduct monthly/ quarterly competitor analysis and to make suggestions/ recommendations on the learnings and insights gained
- To track, measure, and report the performance of reels and assess against goals (ROI and KPIs)
- Establish a clear understanding of the storyline and purpose of the reel creation, Improve the video and sound quality using various video editing software

Key Skills:

- Minimum 1 year of experience with video editing or any similar certification course
- Bachelor's degree in Marketing, Advertising or Public Relations is good to have
- Knowledge of image and video editing software like Photoshop, Coral Draw, Adobe Illustrator, Adobe Premier Pro
- Fantastic social media skills, Good knowledge of Instagram, Facebook, Twitter & LinkedIn,
- Must have:

- Good communication skills
- Good Interpersonal skills
- Creative bent of mind
- Fluent in English and Hindi
- Up to date with the latest trends and best practices in online marketing and measurement.
- Open to acquiring extensive new technical knowledge.

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