Chief Marketing Officer

2 weeks ago

Bengaluru Karnataka, India OFFTO TRAVELLERS PVT.LTD Full time

**Job Title: Chief Marketing Officer (CMO) / Head of Marketing**
- **Experince - 6 Years - 10 Years or above.**_
- **Skills Required**:_

**1. Strategic Thinking**

Ability to create and execute long-term marketing strategies.

Expertise in aligning marketing efforts with business goals.

**2. Digital Marketing Expertise**

Understanding of performance marketing and ROI-driven campaigns.

**3. Offline Marketing Knowledge**

Experience in event planning, print media, and traditional advertising.

Networking with PR agencies and media houses.

**4. Leadership and Team Management**

Ability to manage and motivate teams across various marketing channels.

Skills to collaborate with sales, product, and creative teams.

**5. Analytical Skills**

Data interpretation to measure campaign success and optimize strategies.

Proficiency in using marketing analytics platforms (Google Analytics, CRM tools, etc.).

**6. Creativity and Innovation**

Ability to design unique campaigns that resonate with the target audience.

Staying updated with the latest marketing trends and technologies.

**7. Budget Management**

Expertise in planning and optimizing marketing budgets.

**8. Communication and Presentation Skills**

Strong written and verbal communication for client pitches, campaigns, and PR.

**9. Brand Management**

Skills in building, managing, and sustaining a strong brand identity.

**10. Crisis Management**

Ability to handle negative publicity or marketing failures effectively.**Responsibilities**:_

**1. Develop and Oversee Marketing Strategies**

Create cohesive marketing plans that integrate digital and offline channels.

Set KPIs and analyze performance across all campaigns.

**2. Team Leadership**

Hire, train, and lead marketing teams for various channels.

Work closely with department heads for alignment.

**3. Digital Marketing Management**

Ensure consistency across digital platforms.

**4. Offline Marketing Managemen**t

Plan events, sponsorships, partnerships, and promotional campaigns.

Manage relationships with vendors, PR agencies, and media outlets.

**5. Brand Development**

Strengthen the company’s brand image in the market.

Ensure all marketing materials align with brand guidelines.

**6. Budget Allocation**

Manage the marketing budget and ensure cost-effective spending.

Optimize resources for maximum ROI.

**7. Collaboration with Other Departments**

Align marketing efforts with sales, product, and customer service teams.

**8. Monitor Market Trends**

Stay updated on industry trends, competitors, and customer behavior.

Adjust strategies based on market insights.

**9. Measure and Report Performance**

Present campaign performance and marketing ROI to stakeholders.

**10. Crisis and Risk Management**

Address negative publicity and safeguard the brand reputation.

**Job Types**: Full-time, Permanent

Pay: ₹80,000.00 - ₹150,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Master's (preferred)

Work Location: In person

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