Content and Social Media Strategist

**About the Role**:
**Key Responsibilities**:

- **Content Strategy Development**:

- Develop and execute content strategies focused on the **US market** and **international clients**, ensuring relevance and engagement for these audiences.
- Collaborate with the **operations team** to create strategic content ideas based on audience research and business needs.
- Identify key content placement opportunities across various platforms to maximize visibility and engagement.
- Work as an Individual contributor with the freedom to create and implement strategies independently.**Content Creation**:

- Create long-form content and other creative pieces for **e-commerce** and **retail clients** aimed at driving traffic and engagement.
- **Social Media Management**:

- Manage our social media accounts on **LinkedIn**, **Facebook**, **Instagram**, and other key platforms to engage US and international audiences.
- Increase follower engagement and reach through strategic content partnerships and collaboration.
- Use **AI tools** (e.g., Photoshop, Gemini, ChatGPT) to create content at scale while maintaining a personalized touch.
- **SEO and Analytics**:

- Perform **SEO keyword research**, optimize content with **metatags**, and create SEO strategies focused on driving organic traffic from **US-based** and **international** audiences.
- Track and analyze content performance, including metrics such as conversion rates, engagement, and traffic from the **US market** and abroad.
- Communicate marketing results to clients and executives, offering data-driven insights and recommendations for next steps.
- **Collaboration and Communication**:

- Work closely with marketing teams, retail operations, and external agencies to ensure cohesive execution of campaigns.
- Communicate campaign results and strategic insights to clients, addressing next steps and potential adjustments.
- Collaborate with our Marketing Team to set up podcast, guest appearances as well as manage as our own internal podcast.

**Key Skills and Qualifications**:

- Bachelor’s degree in **Marketing**, **Communications**, or a related field.
- **2+ years** of experience in **content creation**, **social media management**, or **digital marketing**, specifically for **US** and **international clients**.
- **Strong writing, editing**, and **storytelling skills** with a focus on engaging **US market** and **international retail audiences**.
- **Proficiency in SEO**, keyword research, and analytics tools (Google Analytics, SEMrush, etc.).
- **Experience with content management systems** (e.g., WordPress, HubSpot) and graphic design tools (e.g., Canva, Adobe Creative Suite).
- Proven ability to **manage multiple campaigns** and drive engagement in the **US** and **international markets**.
- **Experience with social media metrics**, content partnerships, and digital marketing tools to engage followers.
- Genuine interest in Retail technology and other key retail trends shaping the market today.

**Tools Commonly Used**:

- **Content Management Systems**: WordPress, Zoho.
- **Graphic Design Tools**: Canva, Adobe Creative Suite
- **SEO Tools**: Google Analytics, SEMrush, Ahrefs

**Social Media Management Tools**: Meta Business Suite, Instantly.AI

**Job Types**: Full-time, Permanent, Contractual / Temporary

Pay: ₹400,000.00 - ₹1,200,000.00 per year

Application Question(s):

- Do you possess strong communication skills and experience in handling US cleints?
- Do you have experience creating content tailored for the US market?
- Do you have experience in generating content independently with your own ideas?
- This position is an Individual Contributor role. Please confirm if you are comfortable with this arrangement?

**Experience**:

- total work: 3 years (required)
- Retail: 1 year (required)

Work Location: Remote