Marketing Coordinator

6 days ago

Jaipur Rajasthan, India Better Mind Institute Full time

**Purpose**:Take full ownership and execution of our digital marketing activities across paid media, social platforms, and content. We’re looking for a self-driven marketing executor who can independently write compelling copy, launch and optimize paid campaigns, post on social media, and use AI tools to accelerate output and performance. This is not a management role—it’s an execution-heavy, hands-on position.

**We're Looking For Someone Who**:

- Has 5+ years of experience in performance marketing with a strong grasp of copywriting for ads, landing pages, and social media.
- Can independently create, run, and optimize paid campaigns across platforms (Meta, Google, YouTube, LinkedIn, and more).
- Writes high-converting copy, understands direct response principles, and crafts persuasive hooks and CTAs.
- Is comfortable using AI tools (ChatGPT, Jasper, Copy.ai, Canva, etc.) to produce content, automate tasks, and iterate faster.
- Can personally manage social media accounts, schedule posts, and respond to trends.
- Has strong analytical skills to evaluate performance metrics and make optimization decisions.
- Has hands-on experience with marketing automation and CRM platforms (Brevo, HubSpot, Zoho, etc.).
- Can handle end-to-end execution: from idea to published campaign.
- (Bonus) Has worked in the education or parent-focused market.

**Key Responsibilities**:

- Independently create and manage performance marketing campaigns across paid and organic channels.
- Build and execute a monthly social media calendar.
- Use AI tools to support copy creation, audience segmentation, and ad iterations.
- Continuously test and optimize ads, hooks, creatives, and targeting.
- Track performance metrics like CAC, CPL, CTR, ROAS, and VTR; report with insights.
- Operate as a one-person marketing engine (with optional future support).
- Getting reviews on Google my business, Facebook, Trustpilot
- Manage and run the entire testimonial process from collection to implementation.

**Job Scorecard**:

- Reduction in Customer Acquisition Cost (CAC)
- Growth in qualified leads from paid and organic campaigns
- Increase in lead-to-customer conversion rate
- Consistent high-quality content production

**Reporting**:

- You will report directly to the manager.
- You will not be managing a team initially but may collaborate with freelancers or other contractors if needed.

**Work Environment & Culture**:

- The job is based at the Jaipur location.
- Fast-moving, execution-first environment with strong feedback loops
- Values: Integrity, Performance, Teamwork, Humility, Compassion, Realism

**Growth & Perks**:

- Clear track to performance-based salary increases
- Access to training, tools, and mentorship
- Monthly bonuses tied to campaign results

Pay: ₹30,000.00 - ₹60,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Application Question(s):

- Describe one campaign you personally created and scaled successfully. What was your role, what platform did you use, and what results did you achieve?
- Which AI tools have you used in your marketing work? Please specify how you’ve used them to improve output or campaign performance.
- Have you managed and posted directly to company social media accounts before (not just planned strategy)?
- Have you worked in an education, parenting, or teen-focused brand before? If yes, what was your role?

**Experience**:

- managing paid campaigns independently: 4 years (required)

Work Location: In person

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