Digital Marketer

1 week ago

Rohini Delhi Delhi, India SPY Graphix Full time

**Key Responsibilities**:
**Campaign Management**:

- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
- Monitor and adjust budgets, bids, and targeting to ensure maximum ROI.

**Performance Optimization**:

- Analyze campaign performance and implement data-driven strategies to improve click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS).
- Conduct A/B testing to optimize creative elements, landing pages, and ad formats.

**Analytics & Reporting**:

- Track, analyze, and report on key performance metrics, providing insights and recommendations for improvements.
- Use tools like Google Analytics, Facebook Ads Manager, and other relevant platforms to monitor performance.

**SEO & SEM Strategy**:

- Collaborate with the SEO team to ensure consistent messaging and optimal performance in both paid and organic search results.
- Work on search engine marketing (SEM) campaigns to drive traffic and conversions.

**Audience Targeting & Segmentation**:

- Use advanced targeting and segmentation techniques to reach the right audience and drive qualified traffic.
- Implement retargeting campaigns to re-engage users and maximize conversions.

**Collaboration**:

- Work closely with the content, design, and development teams to ensure campaign assets are aligned with the marketing strategy.
- Participate in brainstorming sessions and contribute ideas for campaign improvement.

**Trend Analysis**:

- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
- Continuously innovate strategies to keep the company ahead of the competition.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience (2-3 years) in managing performance marketing campaigns (PPC, paid social, display advertising).
- Proficiency in platforms such as Google Ads, Facebook Ads, Instagram Ads, and other digital advertising tools.
- Strong analytical skills with experience in tracking and reporting performance metrics.
- Familiarity with web analytics tools (Google Analytics, etc.).
- Experience with A/B testing and data-driven optimization strategies.
- Excellent communication and collaboration skills.
- Ability to manage multiple campaigns and projects simultaneously.

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

**Benefits**:

- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Work from home

Schedule:

- Morning shift
- Weekend availability
- Weekend only

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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