Copywriter

3 days ago


Gachibowli Hyderabad Telangana, India The Smarketers Full time

About Us

We are a leading B2B sales and digital marketing agency that partners with IT and SaaS

companies to drive pipeline growth and brand visibility through high-impact marketing solutions.

We craft revenue-driven strategies built on data, creativity, and technology. We’re seeking a

passionate Creative Copywriter who can bring tech stories to life, build compelling narratives,

and simplify complex ideas with clarity and impact.

If you love writing for niche industries, translating product features into real business benefits,

and enjoy the thrill of working on cutting-edge SaaS campaigns—this is your tribe.

About You

You are a wordsmith with a flair for B2B storytelling. You understand how IT and SaaS buyers

think and can adapt your tone across personas, platforms, and funnel stages. You don’t just

write—you convert. From crafting whitepapers and website copy to producing scroll-stopping

Key Responsibilities

Content Creation & Copywriting

campaigns, ads, blogs, ebooks, social media, and more.
- Create thought leadership pieces, case studies, and customer stories tailored to

technical and business audiences.
- Collaborate with SEO, performance, and design teams to align content with broader

campaign goals.

Messaging Strategy
- Craft and maintain tone, voice, and messaging frameworks for B2B clients across

various verticals (SaaS, Cloud, Cybersecurity, AI, etc.).
- Translate product features into customer benefits that resonate with C-level, VP, and

technical buyers.
- Build and execute messaging for multiple buyer personas across the customer journey.

SEO & Performance-Driven Copy
- Optimize copy for SEO using tools like SEMrush, Ahrefs, and SurferSEO.
- Write high-CTR ad copy and content aligned with campaign KPIs and performance

insights.
- Collaborate with performance marketing teams to create A/B test copy variations.

Cross-Functional Collaboration
- Work with account managers, designers, developers, and strategists to bring content

ideas to life.
- Participate in creative brainstorming sessions, pitch content ideas, and refine campaign

messaging.
- Understand client goals and translate briefs into actionable, high-performing content.

Research & Industry Understanding
- Conduct research on B2B technology trends, competitive landscapes, and emerging

tools.
- Stay updated on SaaS marketing best practices, content formats, and audience

behavior.
- Interview SMEs and clients to extract insights for high-value content pieces.

**Requirements**:
Experience: 2-4 years of experience in B2B content or copywriting (agency experience

preferred).

Industry Knowledge: Familiarity with SaaS, cloud, cybersecurity, AI, or enterprise tech

preferred.

Writing Skills: Strong command of English grammar, tone, and storytelling. Portfolio

demonstrating versatility is a must.

Tools: Proficiency with Google Workspace, Grammarly, SEO tools (SEMrush/Ahrefs), CMS

(WordPress), and project tools (Asana/Trello).

Creative Thinking: Ability to think beyond the brief, suggest new formats, and challenge

the status quo.

Detail-Oriented: Exceptional editing and proofreading skills.

Collaboration: Comfortable working in a fast-paced, collaborative environment with

multiple stakeholders.

Pay: ₹300,000.00 - ₹500,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off

Ability to commute/relocate:

- Gachibowli, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Copywriting: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person


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