Copywriter
3 days ago
Location: Hyderabad
Reports to: Content Lead
OVERVIEW
At Randstad Digital, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. As a Copywriter, you will be responsible for crafting compelling and engaging copy for a variety of mediums, including thought leadership, blogs, web, email campaigns and more. The ideal candidate will have a passion for storytelling, brand consistency and the ability to create persuasive content that resonates with our target audience.
RESPONSIBILITIES
Interpret creative briefs to develop content, ensure all written materials are on-brand, consistent in terms of style, quality and tone of voice
Write original copy and edit content for a range of marketing and communications materials
Partner with the Content Specialist, from concept development to delivery of final project(s), in order to maximize the impact of each marketing message
Ensure accuracy in all written materials. Review and edit copy for grammar, punctuation, and style
Revise copy based on feedback
Adapt writing style to suit different media, target audiences, and marketing goals
Stay current with industry best practices and emerging trends in copywriting
SKILLS
Copywriting experience for print and digital mediums
Strong command of the English language, including excellent verbal and written communication skills
Awareness of the B2B buyer journey and basic understanding of SEO principles and their application to content strategy.
Familiarity with business content (e.g., case studies, product pages, POVs, whitepapers).
Organized and able to develop copy to achieve goals
Skilled at both long-form content creation and real-time (immediate) content creation
Advanced eye for editing and proofreading including stylistic choices, brevity, readability and accuracy; expertise in AP style
Ability to work independently or with a team to meet deadlines
EXPERIENCE REQUIRED
Bachelor's degree required, preferably in journalism, communications, marketing or related field;
3+ years of professional-level copywriting experience required.
Portfolio of work showcasing a diverse range of writing samples in a variety of formats required.
External agency experience desired.
- In-house agency / corporate experience preferred
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