Copywriter

3 weeks ago

Hyderabad, Telangana, India Randstad Global Capability Center Full time
POSITION TITLE: Copywriter

Location: Hyderabad

Reports to: Content Lead

OVERVIEW

At Randstad Digital, we strive to deliver a memorable service experience with every touchpoint and have been recognized for multiple consecutive years by making our customers promoters of our business. As a Copywriter, you will be responsible for crafting compelling and engaging copy for a variety of mediums, including thought leadership, blogs, web, email campaigns and more. The ideal candidate will have a passion for storytelling, brand consistency and the ability to create persuasive content that resonates with our target audience.

RESPONSIBILITIES

Interpret creative briefs to develop content, ensure all written materials are on-brand, consistent in terms of style, quality and tone of voice

Write original copy and edit content for a range of marketing and communications materials

Partner with the Content Specialist, from concept development to delivery of final project(s), in order to maximize the impact of each marketing message

Ensure accuracy in all written materials. Review and edit copy for grammar, punctuation, and style

Revise copy based on feedback

Adapt writing style to suit different media, target audiences, and marketing goals

Stay current with industry best practices and emerging trends in copywriting

SKILLS

Copywriting experience for print and digital mediums

Strong command of the English language, including excellent verbal and written communication skills

Awareness of the B2B buyer journey and basic understanding of SEO principles and their application to content strategy.

Familiarity with business content (e.g., case studies, product pages, POVs, whitepapers).

Organized and able to develop copy to achieve goals

Skilled at both long-form content creation and real-time (immediate) content creation

Advanced eye for editing and proofreading including stylistic choices, brevity, readability and accuracy; expertise in AP style

Ability to work independently or with a team to meet deadlines

EXPERIENCE REQUIRED

Bachelor's degree required, preferably in journalism, communications, marketing or related field;

3+ years of professional-level copywriting experience required.

Portfolio of work showcasing a diverse range of writing samples in a variety of formats required.

External agency experience desired.

- In-house agency / corporate experience preferred

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