Performance Marketing Executive

16 hours ago


Jaipur Rajasthan, India The Wellness Shop Full time

**Job Title**: Performance Marketing Associate

**Location**: Jaipur

**CTC**: Up to ₹4 LPA

**Experience Required**: Minimum 3 years

**Industry Preference**: D2C / Beauty & Personal Care / Wellness

**About Us**:
The Wellness Shop is a fast-growing direct-to-consumer (D2C) brand focused on clean, conscious, and effective wellness solutions. We’re looking for a **Performance Marketing Associate** who can drive revenue growth through **Meta and Google Ads**, and who thrives in a data-driven, high-performance environment.

**Key Responsibilities**:

- Plan, execute, and optimize paid marketing campaigns across **Meta (Facebook & Instagram)** and **Google Ads (Search, Display, YouTube)**:

- Manage and scale campaigns with a monthly budget specified
- Continuously monitor ad performance, identify trends, and make data-backed adjustments to improve ROAS and CPA
- Perform in-depth campaign analysis and share insights with the internal team for creative and targeting improvements
- Conduct A/B testing on creatives, copy, and audience segments to improve performance
- Collaborate with content, design, and product teams to align marketing objectives and visual strategy
- Create detailed reports on campaign performance and present actionable insights
- Stay updated with platform changes, trends, and best practices in D2C performance marketing

**Requirements**:

- **3+ years of experience** in performance marketing with D2C brands
- Proven hands-on experience running **Meta and Google Ads campaigns**:

- Experience managing a **minimum monthly ad budget of ₹25 lakhs**:

- Strong understanding of **e-commerce funnels, attribution models**, customer acquisition, and retention metrics
- Proficiency in analytics tools (Google Analytics, Meta Ads Manager, Google Ads Dashboard)
- Comfortable working in a fast-paced environment with a strong focus on ROI and growth
- Excellent analytical, problem-solving, and communication skills

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Application Question(s):

- What is your current CTC ?
- What is your expected CTC ?
- What is you notice Period ? (We are looking for Immediate Joiners)

Work Location: In person



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