Sales Officer

3 days ago

Bathinda, India Yugn Full time

**Sales Officer**

**JOB SUMMARY**

Responsible for managing high throughput retailers (loyalty program accounts). This role involves maintaining strong and sustained relationships with key customers, understanding their needs and challenges, and ensuring maximum extraction from these outlets. KAE will be responsible for a category-level understanding of the outlets and for ensuring a robust engagement with the account as well for improving field team’s efficiencies
- Salesman and Merchandisers. The KAE will have to manage the assets deployed at a store level.

**KEY RESPONSIBILITIES**

**Planning & Strategy**

1. Data analysis of Internal Sales, Customer off-take and activations to understand the gap & opportunities and build plans basis the same.

2. Outlet level assortment planning to ensure ‘Right Product in Right Outlet’ for better share of shelf & offtakes.

3. Plan new launches in Key outlets, leverage relationships & various visibility tools to drive sale for new launch product.

4. SSG growth planning and micro-level strategies to deliver growths at outlet level with focus on increasing ULPO.

5. Making plans for establishing retail dominance in focus categories of the region/company.

**Market Intelligence**

1. Keep track of competitor-initiatives, promo offers, price fluctuations, new launches and trade schemes/offerings being offered in the market, especially to key account outlets.

2. Making plans to counter competitor initiatives and gains.

3. Keep a pipeline of potential accounts ready for expansion work.

**INTERACTIONS**

**INTERNALLY**:
With Finance/SDM Team for claim and payout settlements

Regional SDM Team for planning and execution of Promotions, Visibility in the market.

RSM/ SOM for guidance and approvals

With the Regional MIS for systems/ formats/ SRS

National Trade Marketing Team for Brand/ Product Guidelines, Best Practices

**EXTERNALLY**:
Maintain healthy relationship with the Trade Partners, KATs Accounts, AWSM & Merchandising

**QUALIFICATION**

Graduate with a minimum of 3 years of experience in the FMCG industry

**EXPERIENCE**
- Proven track record with good leadership skills
- Analytical ability: forecast market trends and analyse all market related data.
- Dynamic Sales professional with impeccable execution capabilities; deep understanding of
- traditional and innovative sales strategies
- Ability to liaise at all levels/ have administrative ability.

**Job Types**: Full-time, Permanent

Pay: ₹40,000.00 - ₹75,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

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