Marketing Executive

5 days ago

Delhi Delhi, India Praman Full time

**JD - MARKETING EXECUTIVE**

**About Intello Labs**:
Intello Labs is Gurugram based agritech start-up founded in 2016 by IIT Bombay
alumni with sound technical expertise. It taps the power of AI, ML, and computer
vision to solve one of the biggest problems our world faces - cutting down food
loss. We do this by digitizing the quality assessment of fresh fruits and
vegetables. Our technology transforms quality processes, making them
objective, efficient, and less wasteful.

From growers to packers, from exporters to food services, anyone can use our
innovative, scalable solutions to digitize food quality, achieve fair pricing and
reduce food wastage. Intello Labs gives the edge needed to make a food
business thrive.

**About Praman**:
Praman is on a mission to create a global horticulture trade exchange. Powered
by AI, Praman offers objective quality assessment, creating a fair, transparent
and formal trade exchange. The e-auctions and trading are based on real-time
and traceable quality data on all horticultural products, including fruits,
vegetables, and spices. At a daily GTV of $2mn, Praman is poised to scale and
be the largest platform in the Agri-tech ecosystem.

**Designation: Marketing Executive**

**Location: Delhi NCR**

**Responsibilities**:
As a marketing executive, you'll need to:

- Work on developing Praman as a Brand
- Organizing and oversee offline and online advertising/communication
- campaigns- Write copy for diverse marketing distribution (brochures, social media, website
- material etc- Collaborate with in-house/external creative agencies to design marketing materials.
- Write copy for diverse marketing distribution (Brochures, social media, website material
- etc- Collaborate with in-house/external creative agencies to design marketing materials
- Monitor progress of campaigns using various metrics and submit report of
- performance- Collaborate with Marketing Managers in delivering agreed activities
- Liaise with internal and external teams to ensure that tasks are completed and
- programmes are delivered on time.- Communicate with target audience and build and develop customer relationships
- Conducting market research and analysis to evaluate trends, brand awareness and

competitive ventures.

**Requirements**:

- Proven Experience a**s Marketing Executive **or similar role
- Familiarity with social media and web analytics and marketing software(e.g. CRM)
- Excellent Communication and People skills
- Strong organizational and time management abilities
- Ability to multitask while working in a highly charged environment

**Perks and Benefits**:

- Good performance incentives over and above the fixed salary

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