PPC Executive

3 days ago

Nirman Nagar Jaipur Rajasthan, India pinkcityjobs Full time

**Role and Responsibilities of a PPC Executive Role**:
A PPC (Pay-Per-Click) Executive is responsible for managing and optimizing paid advertising campaigns across platforms like Google Ads, Bing Ads, and social media channels. The role requires analyzing performance data, optimizing ad copies, and ensuring maximum ROI on ad spend.

**Responsibilities**:

- **Campaign Management**:

- Set up, monitor, and optimize PPC campaigns on Google Ads, Facebook Ads, and other platforms.
- Conduct keyword research and selection for PPC campaigns.
- Develop compelling ad copies and creatives to improve CTR (Click-Through Rate).
- **Bid & Budget Management**:

- Monitor and adjust bids to ensure optimal ad placement and cost efficiency.
- Manage daily, weekly, and monthly ad budgets to avoid overspending.
- **Performance Analysis & Optimization**:

- Track and analyze campaign performance using Google Analytics and other tools.
- Identify underperforming ads and optimize them for better results.
- Conduct A/B testing for ad copies, landing pages, and bidding strategies.
- **Landing Page Optimization**:

- Coordinate with designers and developers to improve landing page experience and conversion rates.
- Ensure landing pages align with ad content for better quality scores.
- **Competitor Analysis & Trend Monitoring**:

- Conduct competitor research to identify industry trends and new opportunities.
- Stay updated with PPC trends, algorithm changes, and best practices.
- **Reporting & Documentation**:

- Prepare detailed campaign reports with insights and suggestions for improvement.
- Present PPC performance metrics to management or clients.
- **Collaboration**:

- Work closely with the SEO, content, and design teams to enhance ad performance.
- Coordinate with clients or stakeholders to understand campaign objectives and requirements.

**Job Types**: Full-time, Permanent

Pay: ₹10,421.87 - ₹15,804.91 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Work Location: In person

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