Social Media Marketing Executive

2 days ago

Kolkata West Bengal, India NIHT Infosolution Full time

**Job Information**:
Date Opened
- 03/03/2025

Job Type
- Full time

Work Experience
- 1-3 years

Industry
- Advertising

City
- Kolkata

State/Province
- West Bengal

Country
- India

Zip/Postal Code
- 700020

**About Us**:
As the world moves towards unprecedented transformation, **Brands2be, a unit of NIHT Infosolution Pvt. Ltd.**is committed to helping you navigate the evolving labyrinths of information and achieve success. Together, we promise to maximize the opportunities the world continuously presents to us.
We are a young, dynamic team of professionals with various skill sets to help you with a holistic digital transformation. We have consulted clients in various sectors and we have brought about tangible value to their businesses. As a **Google Partner & Meta Partner**, we bring you the best practices that are the most coveted in the industry.

**Responsibilities**:

- Develop and execute social media strategies to enhance brand visibility, engagement, and follower growth across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create, curate, and manage engaging content (images, videos, written posts) that aligns with our brand voice and marketing goals.
- Monitor and respond to comments, messages, and reviews promptly to foster a positive community and customer engagement.
- Collaborate with the marketing team to ensure social media activities complement broader marketing strategies.
- Conduct regular social media audits to ensure adherence to best practices and identify opportunities for improvement.
- Track and analyze key performance metrics, including reach, engagement, follower growth, and conversions, to measure the success of social media campaigns.
- Stay updated with the latest social media trends, tools, and best practices to keep our strategies current and effective.
- Plan and execute social media advertising campaigns to drive targeted traffic and achieve marketing objectives.
- Partner with influencers and brand ambassadors to amplify our brand reach and engagement.
- Utilize social media management tools to schedule posts, monitor performance, and generate reports.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2+ years of experience in social media marketing.
- Proven track record of managing and growing social media accounts.
- Strong understanding of major social media platforms and their best practices.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate innovative content ideas.
- Proficiency in using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, or similar.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Analytical mindset with the ability to interpret data and make data-driven decisions.

**Preferred Skills**:

- Experience with graphic design tools such as Adobe Creative Suite or Canva.
- Familiarity with social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
- Knowledge of SEO and web traffic metrics.
- Experience with influencer marketing and collaborations.

**Benefits**:

- Competitive salary.
- Opportunities for professional development and career growth.
- Collaborative and supportive work environment.

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