Digital Marketing Executive

6 hours ago

Perungudi Chennai Tamil Nadu, India ISMAT - Industrial Spares Manufacturing & Trading Company Full time

Job Title: Digital Marketing Executive

Company: ISMAT

Location: Chennai

About Us:
**Responsibilities**:

- LinkedIn Marketing:
○ Researching, creating, and scheduling engaging content for LinkedIn posts.

○ Utilizing LinkedIn Sales Navigator for lead generation and prospecting.

○ Identifying and reaching out to potential leads through direct messaging.

○ Developing and implementing LinkedIn growth strategies.

○ Providing regular reports on LinkedIn performance and lead generation efforts.
- Search Engine Optimization (SEO):
○ Performing keyword research and implementing on-page and off-page optimization strategies.

○ Developing and executing SEO strategies to improve organic search rankings.

○ Writing and optimizing blog posts and other website content for search engines.

○ Developing growth strategies for organic traffic.
- Google Ads:
○ Conducting thorough target audience research to identify key demographics and interests.

○ Setting up and managing conversion tracking to measure campaign effectiveness.

○ Performing keyword research and optimizing campaigns for maximum ROI.

○ Analyzing campaign performance, preparing reports, and developing data-driven ad strategies.
- Website Management

○ Tracking and Optimizing Website for conversions, loading speed and content

○ Preparing content for new web pages that must be added

○ Updating the website with new product launches
- Vendor Management:
○ Managing relationships with existing digital marketing vendors to ensure they meet agreed-upon scope of work.

○ Researching and identifying new vendors when necessary.

○ Preparing and managing Scope of Work (SOWs) and negotiating pricing with vendors.
- Collateral Design Management:
○ Overseeing the design and production of marketing collateral, including catalogs, flyers, and handbooks, in collaboration with vendors.
- Content Preparation

○ Shooting videos and photos for use in LinkedIn posts and other digital channels.

○ Conducting research on industry-related topics to inform content creation.

○ Collaborating with internal teams to gather information and prepare accurate and engaging content.

Skills Required:

- Google Ads (including campaign setup, optimization, and reporting)
- Google Analytics (including website traffic analysis, goal tracking, and reporting)
- SEO (including keyword research, on-page optimization, and link building)
- LinkedIn and LinkedIn Sales Navigator for marketing and lead generation
- Vendor management (including vendor selection, contract negotiation, and performance management)
- Graphic design (understanding of design principles and experience working with designers)
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to manage multiple projects and prioritize tasks effectively
- Creativity and a passion for digital marketing Preferred Qualifications:

- Knowledge and experience in ISMAT’s field of work
- Digital Marketing Certifications
- 3+ years of experience in Digital Marketing

To Apply:
Pay: ₹15,000.00 - ₹28,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

Application Deadline: 17/06/2025

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