Platform Admin

1 week ago

Bengaluru Karnataka, India Johnson Controls Full time

**Job Title**: Platform Admin - Pardot

**Location**: Bangalore, Karnataka, India

**Position Overview**:
**Key Responsibilities**:

- Administer and manage Pardot instances, ensuring seamless integration with Salesforce and other marketing tools.
- Monitor the performance of campaigns and troubleshoot issues related to data synchronization, automation, and execution of marketing activities.
- Oversee compliance with cookie regulations (e.g., GDPR, CCPA) for all Pardot assets, including landing pages and forms.
- Act as the primary point of contact for technical support and troubleshooting, resolving issues raised by stakeholders.
- Collaborate with marketing teams to enhance campaign effectiveness through the use of Pardot’s advanced features like dynamic content and A/B testing.
- Analyze campaign performance metrics and provide actionable insights for improvement, aiding in the development of reporting dashboards.
- Provide training and support to marketing teams on best practices for using Pardot effectively.
- Stay updated on Pardot releases and new features, assessing their potential impact on existing workflows and processes.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Minimum of 6 years of experience managing marketing automation platforms, specifically Pardot and Salesforce.
- Proficiency in configuring and managing automated marketing campaigns, lead nurturing, and reporting analytics.
- Strong knowledge of data privacy regulations and experience implementing compliance measures.
- Excellent problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders.
- Strong organizational skills with the ability to manage multiple projects and prioritize effectively.
- Customer-focused with a keen understanding of the end-user experience and the ability to drive marketing success through automation.

**Preferred**:

- Salesforce Marketing Cloud Account Engagement (Pardot) certifications.
- Experience with cookie compliance implementations and best practices.
- Basic knowledge of HTML, CSS, and JavaScript for customizing Pardot landing pages and forms.
- Familiarity with advanced marketing automation features and analytics reporting.

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