Executive - Wood Finishes, Kota (10499)

**Role Identifier**

**Job Title
- Officer - Woodfinishes**Department**
- Retail Sales**Reporting to**
- Area Manager - Focus Products**Grade**
- Sales Officer/Level I/II**Jobs Reporting Into**
- None**Location / Unit**
- PAN India**Role Description**

**Job Purpose**
- The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers, Architects and end Consumers and thereby, achieving overall business objectives.**Primary Responsibilities**

**Business Responsibility Areas**

**(Please detail out at least 8-10 responsibility areas)**

**Key Performance Indicators**

**Business objectives**
- Assist the dealer network in driving sales value and volume for Wood Coatings
- Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.
- Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads
- Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

**Stakeholder Management**
- Conduct shop meets on new wood coatings to promote growth in the market
- Drive sales by engaging with contractors and architects by means of product trainings and activations
- Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.
- Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

**Market Intelligence**
- Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.
- Devise ways in which the product strengths can be communicated to the consumers and influencers
- Value and Volume target of Wood coatings
- Percentage dealer network value growth
- Percentage increase in APEHS and Project Sales site penetration
- Percentage increase in users for high end wood coatings
- Product trainings to targeted set of stakeholders

**Scope of Work**

**a) Financial Scope **(Range of financial spend):
- As per budget**b) People Management Scope **(Range of no. of Direct/ Indirect Reports):
- Indirect - Wood finishes DSR in some locations**c) Geography Coverage (Country-wide/ State-wide / Area-wide)**
- As per defined scope (regional/unit level)**d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other)**:

- Retail Sales**Key Interactions**

**Internal**
- Retail, Projects Sales, Services, Admin and Commercial and Retailing**External**
- Dealers, Contractors, Applicators, Architects and Furniture manufacturers**Role Requirements / Specifications**

**Qualifications**
- Essential- Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
- Minimum of 50% marks throughout education without any backlogs
- Graduation must be through a full-time course
- Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered
- Desired**Previous Experience**
- Essential- Fresher
- Desired- 1 - 2 years of experience in Sales function in any organization
- Experience in wood finishes industry will be preferred

**Functional Competencies**
- Product knowledge
- Analytical skills

**Behavioral Competencies**
- Planning and result orientation
- Communication skills
- verbal and written

**Additional Requirements**
- Role involves visiting dealer counters, customer sites which requires extensive travelling
- Role requires pan India mobility as it is transferrable in nature
- Proficiency with MS - Office, MS - Excel is mandatory
- Age to be less than 26 years

**Document Details**

**Written By**
- Durga Prasad/ Ankita Vig**Date**
- 15/06/17**Validated By**
- Shreyas Desai**Date**
- 15/06/17**Approved By**

**Date