Digital Marketing Officer

2 days ago

Bengaluru Karnataka, India S-VYASA Deemed To Be University Full time

Digital Marketing Officer

**Objectives of this role**
- Establish and execute a digital marketing strategy to distribute content
- Work with and manage a team of writers, marketers, and other stakeholders to maintain [University]’s digital presence
- Maintain consistent brand messaging across all social channels
- Identify, analyse, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content

**Responsibilities**
- Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in [University]’s marketing campaigns Skills and qualifications
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departmentsIn-depth knowledge of various social media platforms and best practices
- Ability to analyse consumer metrics, reports, and trends
- Strong project management and managerial skills Preferred qualifications
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data

**Job Types**: Full-time, Permanent

Pay: ₹450,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

**Location**:

- Bengaluru, Karnataka (preferred)

Work Location: In person

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