Social Media Expert

2 days ago

Kochi Kerala, India Schneide Solutions Pvt. Ltd. Full time

**Experience: Minimum 3 Years required**

**Job Locations: Trivandrum & Kochi**
- Managing all current & future social media platforms.
- Scheduling social media posts & Engaging followers with regular company updates.
- Creating brand awareness to gain audience attention, responding to the comments on social media on time, and conversion of leads.
- Running paid social media campaigns for advertising & monitoring social media metrics and ROI.
- Coordinating with the Communications manager, Graphic Designer and other team members.
- Staying up to date with the latest social media advertising efforts and goals.
- Hashtags research and compilation.
- Increase RIC (Reach, Impressions, Conversions) as per Communications Team Targets
- Creating & implementing a social media strategy to generate revenue for the organization.

**Requirements**:

- Minimum 3 years of experience in Paid Social (Facebook, LinkedIn, Twitter etc).
- Minimum 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics.
- Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
- Experience in growth strategies and media planning & brand Uplift
- Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
- Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign
- Strong hold on creating & implementing Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth
- Core understanding of conversion tracking and attribution modeling including pixel creations, conversion setting, look back window, and custom variables
- Experience working with scripts, automation solutions, and various ad personalization
- Fair understanding of third-party web tracking tools like, [Adobe Analytics, HubSpot, Mixpanel, Appsflyer
- Good command over Google analytics, search, ad campaigns & optimizations.
- Provide periodical PC reports and present performance improvement plans.
- Optimize targeting according to changing search trends & handle client escalations.
- Detailed understanding of marketing concepts & brand communications.

Pay: ₹20,000.00 - ₹40,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Paid Social Media (Facebook, LinkedIn, Twitter): 3 years (preferred)
- Search Engine Marketing: 3 years (preferred)
- PPC Campaign Management: 3 years (preferred)
- Google Ads Search: 3 years (preferred)
- Google Analytics: 3 years (preferred)

Work Location: In person

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