Avp, Digital Marketing Analytics

**Job Description**:
**Company Overview**:
Synchrony International Services Pvt. Ltd. is recognized among India's Best Companies to Work. Every year, Great Place to Work® identifies India's 100 Best Companies to Work For (with employee strength more than 500) through an objective and rigorous workplace culture assessment process. With roots in consumer finance that trace back to 1932, Synchrony Financial is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers, including Main street mainstays, local merchants, manufacturers, buying groups, industry associations and healthcare service providers.

**Role Summary/Purpose**:
AVP, Digital Marketing Campaign Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH) and is responsible for delivering end-to-end project execution that includes analytic measurement and identification of actionable insights to drive the business along with website optimization through personalization analytics for various Synchrony websites. In addition, the role requires integration of personalization platform data with other Synchrony digital tools and drive adoption among key digital business stakeholders.
- “This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We’re proud to offer you choice and flexibility.”_

**Essential Responsibilities**:

- Independently work with multiple stakeholders to gather project requirements / inputs, develop solution approach, perform analysis and present insights with actionable recommendations to leadership teams
- Design, develop and execute analytical solutions for digital analytics functions using statistical tools like modeling, segmentation, and clustering on traffic data to increase customer penetration to e-commerce channels
- Oversee design, setup and measurement of A/B website tests across Synchrony platforms
- Partner with analytics implementation team to ensure personalization data processes are accurate and scalable
- Partner with Marketing COE and Platform Analytics teams to oversee/ guide adoption of Personalization Analytics
- Provide mentorship and guidance to team members as required
- Perform other duties and/or special projects/initiatives as assigned over and above aligned workstream

**Required Qualifications**:

- Bachelor degree with minimum 5+ years of analytics experience, or in lieu of a degree, minimum 7+ years of analytics experience - including
- 3+ year of hands-on experience in SAS, SQL, R or Python and working knowledge of Data warehouse data structure and reporting
- 2+ year of experience in leveraging digital channels and data to drive growth, preferable in financial services industry or digital agency
- 1+ year of experience/good knowledge with statistical methodologies and confidence tests
- Strong working knowledge of digital analytics platforms such as Adobe Analytics Suits, Google Analytics and Personalization Engines

**Desired Qualifications**:

- Advanced degree preferred
- Prior experience using online behavioral data and analytics to drive growth in digital channels
- Hands-on experience in analytical techniques such as attribution modeling, A/B testing, design of experiment, and delivery of actionable recommendations based on results
- Understanding of credit card and consumer finance industry dynamics and P&L
- Knowledge of retail POS and merchant data
- Strong inter-personal and communication skills, with ability to influence across cross-functional teams
- Direct experience in site analytics, display advertising, paid search and affiliate marketing

**For Internal Applicants**:

- Understand the criteria or mandatory skills required for the role, before applying
- Ensure that your Professional Profile is updated (fields such as Education, Prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be any corrective action plan (First Formal/Final Formal, PIP)
- Employees who have completed 18 months in organization and 12 months in current role and level are only eligible
- Level 8+ employees can apply

**Grade/Level: 10**

Job Family Group:
Marketing