Growth Marketer

**About TexAu**

TexAu is a fast-growing SaaS company providing advanced automation tools for B2B businesses focused on web scraping, data collection, and lead generation. Our platform helps businesses automate workflows, collect data, and drive sales more efficiently. We're now looking for a **Growth Marketer** who can help us scale our customer base without relying on traditional paid advertising platforms like Facebook or LinkedIn.

If you're an innovative, data-driven marketer who thrives on **organic growth strategies** and **alternative acquisition channels**, we want to talk to you.

**What You’ll Do**:

- **Drive Organic Growth**: Develop and implement SEO strategies, content marketing, and community outreach to grow organic traffic and improve search rankings.
- **Optimize Conversion Funnels**: Analyze and improve the customer acquisition funnel from website visits to signups to paying customers. You will run A/B tests and iterate on landing pages, onboarding flows, and product experiences.
- **Build Partnerships and Referrals**: Create and manage partnerships with influencers, affiliates, and other SaaS companies. Establish referral programs to turn current customers into growth drivers.
- **Community Engagement**: Engage in relevant online communities such as Reddit, Quora, and niche forums. Position TexAu as a go-to solution for B2B automation and web scraping needs.
- **Content Strategy & Collaboration**: Work with our content marketer to generate high-quality, SEO-driven content (blogs, case studies, tutorials) that educates prospects and drives leads.
- **Measure and Report**: Track key performance metrics, including customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. Use data to inform your growth experiments and optimize campaigns.
- **Leverage Alternative Channels**: Explore non-traditional marketing channels such as podcasts, webinars, and industry-specific collaborations to increase brand visibility and generate leads.

**What We’re Looking For**:

- **3+ years of experience** in growth marketing, digital marketing, or similar roles, preferably within a SaaS environment.
- **Experience in organic growth strategies**, including SEO, content marketing, and outreach campaigns.
- Proven track record of **driving traffic and converting leads** without reliance on Facebook, LinkedIn, or Google Ads.
- Strong analytical skills: you can track, measure, and optimize campaigns based on real-time data and insights.
- **Creative problem-solver** who enjoys experimenting with new growth channels and strategies to unlock customer acquisition.
- Familiarity with SEO tools (like Ahrefs, SEMrush) and marketing automation platforms (like HubSpot, Mailchimp).
- **Excellent communication and collaboration skills**, with the ability to work closely with content, product, and customer success teams.

**Nice to Have**:

- Experience working with B2B SaaS products focused on web scraping, automation, or lead generation.
- Knowledge of running partnership and affiliate marketing programs.

**Why Join TexAu?**
- Competitive salary package.
- Comprehensive health insurance and paid time off.
- Opportunities for professional growth and skill development.
- Work in a dynamic, fast-paced environment where your ideas and strategies have a direct impact on growth.
- Be part of a forward-thinking SaaS company that's revolutionizing how businesses automate and scale their sales efforts.

**About TexAu**

TexAu is at the forefront of automation technology, helping businesses streamline their processes, collect vital data, and drive leads effortlessly. If you're a passionate growth marketer who thrives on leveraging organic growth and alternative channels, join us and be part of our exciting journey to revolutionize B2B automation

**Job Type**: Full-time, Permanent

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Supplemental Pay:

- Overtime pay
- Performance bonus

Application Deadline: 22/09/2024
Expected Start Date: 30/09/2024