Copywriter

3 days ago

Remote, India Italic Full time

Italic is a global team on a mission to create a world of luxury without labels. We believe that today's world of luxury is exclusionary and rife with opaque trade secrets that hurt customers and manufacturers and that this is a direct result of misaligned incentives. We partner with the manufacturers behind top luxury brands to design and produce quality essentials with the same or equivalent materials and artisans but without the brand or retailer markups. Our customers come to rely on Italic for our quality, timeless design, and radical value. **Responsibilities** - Continually refine working documents with the Marketing Lead to ensure up to date messaging is used across platforms - Perform regular audits of our competitors and industry trends to identify gaps and opportunities in our content - Proposing copy concepts in an engaging way and carrying out projects once they are approved - Interpreting creative direction and technical information and turning them into persuasive copy concepts - Working with internal clients to edit and modify the copy to meet their content expectations **Requirements**: - 3 - 5 years experience in copywriting in a consumer-facing brand or agency - Demonstrated ability to write in different voices and tones - Experience producing copy for digital media channels - Proven success in producing copy for advertising or marketing campaigns - Strong, confident command of the English language - Solid proofreading skills - Proficiency with common office software - Creativity, adaptability, and the ability to work collaboratively with a team **About Italic** **Luxury without labels** Founded in 2018, Italic connects consumers with top manufacturers around the world (“C2M"). Consumers purchase quality goods directly from the same manufacturers as top brands at 50-80% lower prices, while manufacturers use our infrastructure and global distribution to earn higher yields on existing production. **Our culture is built on high performance, high integrity, and** **high conviction**. We care deeply about surrounding ourselves with ambitious, exceptional individuals and value teamwork over ostentation, fulfillment over balance, and autonomy over compliance. We do not evaluate race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status in our recruiting process. We don't care about where you went to college or what fancy names are on your resume; we're looking for good people who work hard and enjoy the ride. **Culture** Our culture is best described as one centered on performance, integrity, and kindness. We believe that the best brands that stand the test of time cannot be brute-forced and instead require considerable effort, good decision-making, and patience to build. Since we intend to work on this for quite some time, we care deeply about crafting a low-ego, enjoyable working environment where talented individuals can thrive and work on crafting a brand that we're all proud to be a part of. We're looking for good people first and foremost who plan to stick it out. As such, we do not evaluate race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, college degree, or past employers in our recruiting process.

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