Digital Marketing Executive

4 days ago

Mumbai, India Rusan Pharma Full time

**Roles and Responsibilities**

**Job brief**:
We are looking for an experienced Digital Marketing Executive/Sr. Executive to assist in the planning, execution and optimization of our online marketing efforts for Navicare clinic

Experience in the field of healthcare industry will be an added advantage.

He/She should be will be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

He/ She should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

**Responsibilities**:
Assist in the formulation of strategies to build a lasting digital connection with the end customers.

Generating & tracking daily leads/ enquiries on Navicare website/ Practo/Justdial/ GMB /Lybrate/ Whatsapp etc.

Plan and monitor the ongoing brand presence on social media (Facebook/ Instagram/ Linkedin/ Youtube)

Assist doctors in weekly/monthly video content creations for Youtube & blogs for the website.

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Should communicate with internal doctors staff regarding content generation and feedback.

Should communicate with externals vendors too.

**Requirements and skills**

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Working knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

Bsc/Bcom/ BA/ BE/ BMS/ BMM or relevant field

Certification/ Diploma in Digital Marketing / Google Certified
- Role:
Digital Marketing - Other
- Salary:
Not Disclosed by Recruiter
- Industry:
Medical Services / Hospital
- Department:
Marketing & Communication
- Role Category:
Digital Marketing
- Employment Type:
Full Time, Permanent
- Key Skills

B2C social media

Digital Marketing

SEO efforts

WebTrends

Google Analytics

Google Adwords

SEO/SEM

SEO

Skills highlighted with ‘‘ are preferred keyskills
- Education
- UG:
BCA in Any Specialization

Company Profile
- Rusan Pharma

Recruiter Name:
Ashish K

Contact Company:
Rusan Pharma

Telephone:
8805109028

Reference Id:
100010

Website:

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