Product Marketing Intern

**Internship Title: Product Marketing**

**Department: Product**

**Report to : Product Manager**

**Location :Bangalore**

**About Digital Green**

Digital Green is a pioneer global not for profit organization, utilizing digital platforms and community-driven approaches to amplify the voices of smallholder farmers and improve their livelihoods. Our mission is to create a world where farmers use technology and data to build prosperous communities. By harnessing the power of technology, we facilitate knowledge sharing, capacity building, and market linkages, enabling farmers to adopt sustainable agricultural practices and increase their productivity and income.

We are dedicated to transforming the lives of under-served smallholder farmers worldwide through innovative technology solutions. Backed by leading philanthropic organizations such as the Bill & Melinda Gates Foundation (BMGF), Walmart Foundation, USAID, and UK Foreign, Commonwealth & Development Office (UKFCDO), we are committed to leveraging data and technology to empower smallholder farmers and strengthen agricultural extension systems.

**Description**

**The Product Marketing Intern will support in design, implement, and maintain robust acquisition and user engagement strategies within the Farmerchat app. This role entails coordinating with product and program teams to develop and schedule high-impact campaigns (push notifications, in-app messages) and leveraging multimedia tools to boost user retention, foster active participation, and elevate the overall user experience. There will also be responsibility for managing content marketing via all social channels.**:
**Goals**:
**Actionable goals and potential outcomes outlined below**:

- Set up weekly campaigns on Engagement tools weekly across 4 regions ( India, Kenya, Ethiopia and Nigeria) in 15+ languages
- Reduce campaign setup time by 50%
- Faster campaign review and edit cycles (a weekly basis)
- Support in setting up monthly contextual campaigns - to drive engagement
- Maintain an efficient campaign tracker for overall analysis

**Objectives/Deliverables**:

- Set up and manage user acquisition & engagement campaigns (push notifications, WhatsApp, in-app messages) on MoEngage.
- Analyze campaign performance (CTR, DAU/MAU, conversion, retention) and optimize for better results.
- Leverage Plotline to design and optimize in-app experiences (tooltips, floaters, spotlights) to improve activation and engagement.

**Design & Content Creation (Core Requirement)**:

- Design high-quality social media creatives (posts, carousels, infographics) using Canva, Figma, Photoshop, or Illustrator.
- Create AI-generated reels and short videos tailored for regional contexts.
- Develop visuals for performance marketing campaigns and app store listings.

**Brand Support**:

- Maintain a consistent brand identity across all channels.
- Coordinate with product and design teams for campaign alignment.
- Research agri-tech and digital marketing trends to inspire campaigns.

**Preferred**:

- Product, marketing or related internship experience
- Good understanding and hands on with design and video editing tools (request to share design portfolio with resume)
- Experience with different AI tools for content, design, analytics etc.

**Expectations**:
The Intern will provide an update on a weekly basis during 1:1 sessions with the product team

**Term**:
**Compensation and Application Process**:
**Join us at Digital Green and leverage your expertise in AI to transform agricultural practices and improve the livelihoods of smallholder farmers worldwide.**

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