Digital Marketing Executive

**URGENTLY HIRING FOR DIGITAL MARKETING EXECUTIVE IN JAIPUR**

**Job Title: Digital Marketing Executive**

**Department: Sales & Marketing**

**Reports To: Marketing Manager / Sales Director**

**Job Overview**:
**Key Responsibilities**:

- **IndiaMART Management**:

- Manage and update the company’s IndiaMART profile, ensuring it is optimized for maximum visibility.
- Respond to inquiries on IndiaMART promptly, ensuring timely follow-ups and maintaining a positive brand image.
- Monitor and track leads generated through IndiaMART, ensuring that all inquiries are followed up and quotations are sent out.
- Ensure that product listings are updated regularly with the latest details, specifications, and pricing.
- Track and report on performance metrics such as lead conversion rate, response time, and sales generated from IndiaMART.
- **Quotation Management**:

- Prepare and send customized quotations based on customer inquiries, ensuring accuracy and clarity.
- Track and follow up on all quotations sent to potential customers.
- Maintain records of all quotations sent, including follow-up activities and their outcomes.
- **Customer Relationship Management (CRM)**:

- Maintain and update the CRM system with accurate information on existing customers, their needs, and order histories.
- Ensure that all communications with customers are logged in the CRM for easy reference and follow-up.
- Segment customers based on industry, location, order history, and potential for upsell to tailor marketing and sales efforts.
- Regularly track customer satisfaction and address any service issues or opportunities for engagement.

4. **Online Marketing Campaigns**:

- Work on SEO and SEM strategies to increase the online visibility of the company’s products.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Collaborate with the sales team to ensure alignment between marketing campaigns and sales goals.

5. **Tenders & Bidding**:

- Identify relevant tenders and bidding opportunities in the HDPE pipe manufacturing sector.
- Prepare and submit tender documents, including technical specifications, financial quotes, and other required documents.
- Attend tender meetings, presenting the company’s offerings and solutions to potential clients and stakeholders.
- Track all tender submissions and follow up on their progress.

6. **Lead Generation & Follow-Up**:

- Use online platforms (IndiaMART, Justdial, Google, etc.) and digital marketing efforts to generate new business leads.
- Ensure that all leads are followed up within a timely manner and that the sales team is kept informed of all new leads.
- Work with the sales team to convert leads into actual orders and opportunities for business growth.

7. **Market Research & Competitor Analysis**:

- Conduct market research to identify industry trends, customer preferences, and competitor strategies.
- Analyze competitors’ online marketing tactics, product offerings, and pricing to help refine the company’s marketing and sales approach.
- Suggest improvements based on market insights to optimize the company’s marketing campaigns.

8. **Reporting & Analytics**:

- Track key performance indicators (KPIs) related to online inquiries, quotation conversion, CRM usage, and marketing campaigns.
- Prepare and share weekly/monthly performance reports, providing insights and recommendations to management.
- Continuously improve online marketing efforts based on data analysis and feedback.

**Skills & Qualifications**:
**Education**:
Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).

**Experience**:
Minimum 2-3 years of experience in online marketing, sales coordination, or a similar role in a manufacturing or industrial setting.

**Technical Skills**:

- Familiarity with online B2B platforms like IndiaMART, Justdial, and similar marketplaces.
- Experience with CRM systems (e.g., Zoho, Salesforce, HubSpot).
- Proficiency in Microsoft Office (Excel, Word, PowerPoint), Google Analytics, Google Ads, and other marketing tools.

**Key Skills**:

- Strong organizational skills with the ability to manage multiple projects and priorities.
- Ability to build and maintain relationships with clients and partners.
- Analytical mindset with the ability to analyze and interpret data to make informed decisions.
- Strong attention to detail and a commitment to delivering high-quality work.

**Other**:

- Knowledge of HDPE pipe manufacturing or similar industrial products is a plus but not required.
- Strong interpersonal skills with a customer-focused attitude.
- Self-motivated, proactive, and able to work independently as well as in a team.
- Comfortable attending tenders and meetings and representing the company.

**Working Conditions**:

- Full-time position.
- Office-based with occasional travel for tenders or business development meetings.

Standard working hours, Monday to Saturday, with some flexibili