Search Engine Optimization

2 weeks ago

Pune, India Travarsa Full time

At Travarsa we mould the work environment in a way where we assist our employees into pouring out their talent and bringing in the best innovative IT solutions for the clients. We work towards creating a win-win situation for all thereby helping everyone climb the ladder of success with utmost ease.

Mandatory Documents to Carry while appearing for interview. (All Below Documents are required)
- Color Passport Size Photograph
- Aadhar Card
- PAN Card
- Educational Certificates
- Updated CV / Resume
- Sample Work on Drive or File

**Office Address for Interview : Interview Venue**

TRAVARSA PRIVATE LIMITED
ANO 717, 7th Floor, ASTRA TOWERS,
Action Area IIC, Newtown, Kolkata, WB, IN 700161

**Interview Hours**:Monday to Saturday: 12:00 PM to 04:00 PM

**Interview Contact Number**:
+91-XXXXXXXXXX / +91 869 790 2696

**Salary: ₹170,000.00 - ₹340,000.00 per year**

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

**Responsibilities**
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

**Requirements**:

- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field

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