Search Engine Optimization Specialist

1 week ago

Pune, Maharashtra, India NY Engineers Full time

Responsibilities:

  • Generating organic backlinks from different websites by reaching administrators and site owners
  • Reviewing and analyzing NY Engineers site for areas that can be improved and optimized
  • Preparing detailed strategy, ranking and visitor reports (GA4, other SEO tools)
  • Identifying powerful keywords to drive the most valuable traffic
  • Writing powerful calls-to-action to convert visitors
  • Filling websites and other content with effective keywords
  • Writing effective SEO content for blogs, websites and social media accounts
  • Developing link building strategies- article/directory submission, PR, commenting and link submission
  • Analyzing keywords and SEO techniques used by competitors
  • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
  • Creating ad copies, managing budget and Google Ads reporting

Requirements:

  • Experience- 5+ years in organic link building
  • Prior experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools
  • Education- Bachelors/Masters preferred
  • Location - Pune

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