Marketing Operations Manger, Rider

4 days ago

Gurugram Haryana, India Uber Full time

**About the Role**

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward together.

In this role you will drive user growth through marketing activations. You will drive the execution of localized, below-the-line (BTL) marketing initiatives to engage customers, build brand awareness, and support business growth. You'll own the end-to-end operationalization of offline activations, working closely with cross-functional teams (including marketing, categories and City Ops) and external vendors to ensure seamless delivery and measurable impact.

**The Impact You'll Have**:

- Plan and Execute BTL Campaigns: Design and implement offline marketing activities such as activations, partnerships, location choices, and POS that align with brand objectives
- Performance Analysis: Measure the impact of BTL activities through KPIs like riders, engagement, and ROI; share actionable insights to refine strategies
- Local Market Insights: Leverage regional and cultural insights to craft activations that work in specific markets
- Operational Efficiency: Manage campaign logistics, including vendor selection, budgeting, material production, and on-ground execution
- Budget Management: Ensure that campaigns are delivered within the approved budget while maintaining high-quality execution standards
- Compliance and Approvals: Work with Legal, Policy, and Procurement teams to adhere to regulatory and internal guidelines for marketing activities
- Innovative Approaches: Explore new BTL strategies to enhance brand visibility and customer engagement across diverse markets.
- Stakeholder Collaboration: Work closely with internal teams, including Brand Marketing, Rider Ops, City teams, and external vendors to ensure consistent messaging and quality on-ground execution

**The Experience You'll Bring**
- A desire to build
- 3+ years of relevant experience in BTL marketing, offline campaign management, operations, or event management, preferably in Consumer tech space
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- Proven track record of executing offline marketing campaigns end-to-end
- Strong analytical skills to evaluate campaign performance and optimize future initiatives
- Ability to address on-ground challenges creatively and effectively in real time
- Experience working with cross-functional teams and external agencies
- Comfortable operating in fast-paced, dynamic environments with shifting priorities
- Strong written and verbal communication skills for stakeholder alignment and reporting
- Ability to manage multiple moving parts of a campaign without compromising quality

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