Search Engine Optimization Executive

1 week ago

Panchkula, India ASTONEA LABS LTD Full time

**job description**:
**Position Overview**:As an SEO and Google AdWords Specialist, you will play a pivotal role in driving the online visibility and digital marketing efforts of our company. You will be responsible for optimizing our website for search engines, managing and optimizing Google AdWords campaigns, and continuously improving our online presence to attract and engage our target audience.

**Key Responsibilities**:
**Search Engine Optimization (SEO)**:Conduct comprehensive keyword research to identify strategic opportunities for organic search optimization.
Optimize website content, including on-page elements such as meta tags, headings, and content, to improve search engine rankings.
Develop and implement effective link-building strategies to enhance domain authority.
Monitor and analyze website performance using SEO tools and make data-driven recommendations for improvements.

**Google AdWords Campaign Management**:Create, manage, and optimize Google AdWords campaigns to drive targeted traffic, conversions, and ROI.
Perform keyword research, ad copy creation, and ad group structuring to maximize campaign effectiveness.
Monitor and adjust campaign budgets, bids, and targeting settings to achieve optimal performance.
Conduct A/B testing of ad creatives and landing pages to improve click-through rates and conversion rates.

**Analytics and Reporting**:Track, measure, and report on key performance indicators (KPIs) for both SEO and AdWords campaigns.
Generate regular performance reports, providing insights and recommendations for improvement.
Utilize Google Analytics and other relevant tools to gain insights into user behavior and campaign effectiveness.

**Content Optimization**:Collaborate with content creators to ensure that website content is optimized for both users and search engines.
Identify content gaps and opportunities for creating new, SEO-friendly content to drive organic traffic.

**Technical SEO**:Identify and resolve technical issues that could impact search engine visibility, such as broken links, crawl errors, and site speed optimization.

**Competitor Analysis**:Monitor competitor strategies and performance in both organic search and paid advertising.
Use competitive insights to refine our SEO and AdWords strategies.

**Stay Updated on Industry Trends**:Stay current with industry trends, algorithm updates, and best practices in SEO and digital advertising.

**Job Types**: Full-time, Permanent

**Salary**: ₹10,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

Work Location: In person

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