
PPC Executive
2 days ago
Profile Name:
- PPC Executive
Location:
- Mohali, Punjab
Experience:
- 1 year
Job Responsibilities:
- Conduct thorough keyword research to identify relevant and high-performing keywords for each campaign.
- Create and manage PPC campaigns on platforms like Google Ads, Bing Ads, and other relevant advertising networks.
- Write compelling ad copy that maximizes click-through rates (CTR) and conversions.
- Monitor and analyze campaign performance, identifying areas for improvement and implementing optimization strategies.
- A/B test ad variations, landing pages, and other campaign elements to improve performance.
- Manage campaign budgets, bids, and ad placements to ensure efficient allocation of resources.
- Stay updated with industry trends, algorithm changes, and new advertising features to adapt strategies accordingly.
- Provide regular reports on campaign performance, detailing key metrics and insights.
- Collaborate with other teams such as content, design, and analytics to align strategies and achieve overarching marketing goals.
- Conduct competitor analysis to identify opportunities and threats in the market landscape.
- Stay informed about changes in search engine algorithms and adjust strategies to maintain optimal campaign performance.
- Troubleshoot and resolve any technical issues related to tracking, landing pages, or ad delivery.
**Qualifications**:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Previous experience managing PPC campaigns using platforms like Google Ads, Bing Ads, or social media advertising platforms.
**Job Types**: Full-time, Permanent
Pay: ₹18,000.00 - ₹22,000.00 per month
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Work Location: In person
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