PPC Executive

18 hours ago

Mohali, India Geek Informatic & Technologies Full time

Job Brief:We are seeking a PPC (Pay Per Click) to run PPC campaigns and monitor paid search budgets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)Responsibilities:Participate in forming effective paid search strategiesLaunch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook)Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesProduce reports for management (e.g. dashboards)Write attractive and concise copy for advertsSuggest and develop new campaigns across multiple channelsMaintain partnerships with PPC ad platforms and vendorsFind ways to reduce risk of click fraudKeep abreast of PPC and SEM trendsSkills Required:Proven experience as a PPC Executive Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferredWorking knowledge of analytics tools (Google Analytics)Proficient in MS Office (particularly Excel)Excellent communication skillsBSc/BA in Marketing, Digital Media, or a related field

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