Business Partner

**Position**: Business Partner - Marketing
**Location**: Remote (Work from Home)
**Employment Type**: Performance based model (during probation period)

**Role Overview**

**Key Responsibilities**

**Brand Establishment and Online Presence**:

- Build a strong, distinctive brand presence for AtoZ VirtuaL across global markets.
- Promote the company uniquely to compete with established competitors in the industry.
- Regularly post engaging and high-quality content on the top 10 social media platforms to increase visibility.
- Improve the company’s online reputation by encouraging reviews, ratings, and testimonials.

**Marketing Strategy and Lead Generation**:

- Develop and implement effective marketing strategies to generate qualified leads for the sales team.
- Explore collaborations with influencers and establish fruitful partnerships with companies.
- Create and optimize marketing campaigns to increase brand awareness and engagement.
- Actively contribute to finalizing deals when necessary to support revenue growth.

**Digital Platform Management**:

- Oversee and maintain all digital platforms, including social media accounts, website, and business listings.
- Regularly update and optimize the company website and social media pages to enhance audience access and experience.
- List the business in various directories for easy client access.
- Ensure AtoZ VirtuaL’s online presence reflects its verticals, values, and unique strengths through compelling content, photos, and videos.

**Content Creation and Engagement**:

- Curate, design, and post content that resonates with the target audience, building rapport and fostering trust.
- Respond to audience queries and engage with followers to strengthen relationships.
- Share stories and success updates that highlight the value of AtoZ VirtuaL’s services.

**Team Building and Management**:

- Build, train, and lead a team of marketing professionals to ensure efficient branding and promotion of AtoZ VirtuaL.
- Guide and support the team in executing campaigns and achieving marketing goals.

**Market Research and Optimization**:

- Conduct market research to understand industry trends and competitor strategies.
- Optimize digital assets and marketing strategies to improve discoverability and audience engagement.
- Monitor analytics to measure the effectiveness of marketing efforts and adjust strategies as needed.

**Collaboration and Cross-Functional Support**:

- Work closely with the sales team to ensure a seamless lead handover process.
- Collaborate with other departments to ensure alignment on messaging and branding.
- Support operations by creating promotional materials such as presentations, proposals, and scripts.

**Additional Responsibilities**:

- Perform any other duties, responsibilities, or accountabilities as required to enhance the company’s marketing function and overall growth.

**Requirements**:

- Proven experience in marketing, preferably in a leadership role.
- Strong knowledge of digital marketing strategies, SEO, and social media management.
- Exceptional creativity, communication, and interpersonal skills.
- Ability to work on a performance-based model during the probation period.
- Expertise in lead generation and brand promotion.
- Familiarity with tools for content creation, analytics, and optimization.
- Strong organizational skills with attention to detail and a go-getter attitude.

**Preferred Skills**:

- Experience working with international clients and markets.
- Understanding of AtoZ VirtuaL’s services and verticals.
- Connections with influencers and familiarity with business directories.
- Knowledge of market trends and competitor analysis.

**Why Join AtoZ VirtuaL?**
- **Flexible Working Hours**: Enjoy the freedom to balance your professional and personal life.
- **Remote Working**: Work from anywhere while staying connected to a global team.
- **Friendly Work Environment**: Be part of a positive and empowering workplace culture.
- **Career Growth Opportunities**: Fast-track your career with performance-based rewards and leadership roles.
- **Meaningful Impact**: Contribute to a company committed to women’s empowerment and social responsibility.
- **Structured Progression**: Transition from a performance-based model to a fixed salary with rapid promotions based on results.

**If you are passionate about marketing, brand building, and lead generation, and want to make a significant impact, we encourage you to apply. Join us in taking AtoZ VirtuaL to new heights**

Pay: ₹266,365.49 - ₹1,463,383.48 per year

**Benefits**:

- Work from home

Supplemental Pay:

- Performance bonus

Application Question(s):

- Have you gone through the JD? Are you comfortable with the terms and responsibilities mentioned?

**Education**:

- Master's (preferred)

**Experience**:

- Marketing: 5 years (preferred)

Work Location: Remote