Field Marketing Executive

2 days ago

Paschim Vihar Delhi Delhi, India Mantra Care Full time

**Contact Number: 9718010916**

**About Eye Mantra Hospital**: Eye Mantra Hospital is a leading healthcare provider specializing in eye care services. We are committed to delivering the highest quality of care to our patients through innovative treatments and state-of-the-art facilities. Our mission is to improve the vision and quality of life for our patients by providing accessible, affordable, and advanced eye care solutions.

**Key Responsibilities**:

- Develop and execute field marketing strategies to promote Eye Mantra Hospital’s services and increase patient acquisition.
- Conduct market research to identify potential clients and understand market trends.
- Build and maintain relationships with local businesses, organizations, Resident Welfare Associations (RWAs), optical stores, and healthcare providers to generate referrals.
- Plan and participate in community events, health fairs, and other outreach programs to promote Eye Mantra Hospital.
- Organize and execute Corporate Social Responsibility (CSR) activities and corporate health camps to increase hospital footfall.
- Distribute marketing materials such as brochures, flyers, and promotional items to targeted audiences.
- Track and report on marketing campaign performance and provide insights for improvement.
- Collaborate with the marketing team to develop and refine marketing messages and materials.
- Monitor competitor activities and market conditions to identify opportunities and threats.
- Provide feedback from the field to help shape marketing strategies and improve service offerings.
- Ensure compliance with all regulatory and company policies during marketing activities.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 2 years of experience in field marketing or a similar role, preferably in the eye care industry.
- Existing connections with optical stores, RWAs, and companies for CSR activities and health camps.
- Strong communication and interpersonal skills with the ability to build relationships with diverse stakeholders.
- Proven track record of successful marketing campaigns and lead generation.
- Ability to work independently and manage multiple tasks simultaneously.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Willingness to travel frequently within the assigned region.
- Valid driver’s license and reliable transportation.

**Preferred Skills**:

- Experience in the eye care or healthcare industry.
- Knowledge of local market dynamics and demographics.
- Ability to analyze data and draw actionable insights.
- Creative thinking and problem-solving abilities.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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