SEO and Digital Marketing

6 days ago

Indore Madhya Pradesh, India Navtark Solutions Full time

**Our Opportunity**:
**Key Responsibilities**:

- Develop and execute effective SEO strategies for websites in the education and real estate domains.
- Manage and optimize paid campaigns across platforms like Google Ads, Facebook/Instagram Ads, and LinkedIn, targeting the Australian audience.
- Conduct in-depth keyword research, competitor analysis, and backlink audits with a focus on region-specific search trends.
- Track, report, and analyze website and campaign performance (traffic, leads, rankings, ROI, etc.).
- Collaborate with content teams to create SEO-friendly blog posts, landing pages, and promotional content tailored to Australian users.
- Work on local SEO for real estate projects and location-based marketing for educational institutions.
- Maintain and configure tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, Ahrefs, etc.
- Stay updated with SEO best practices and algorithm changes, especially related to the Australian market and search behavior.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, IT, Communications, or related field.
- 2-4 years of SEO and digital marketing experience, with proven results in the education and real estate sectors.
- Strong knowledge of the Australian digital landscape and user behavior.
- Proficiency in tools like Google Ads, Meta Ads Manager, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Experience working with WordPress or similar CMS platforms.
- Excellent communication skills, with the ability to present data-driven results.
- Strong analytical and problem-solving abilities.

**Good to Have**:

- Google Ads and Google Analytics certifications.
- Experience with landing page optimization and A/B testing.

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