Am- Digital Marketing

4 days ago

Bengaluru Karnataka, India Gameskraft Full time

ID: 1073 | 3-5 yrs | Bengaluru | careers

**About the Role**:
We are looking for an **Assistant Manager - Digital Marketing & Partnerships** to drive user acquisition through performance marketing and strategic partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact distribution partnerships.

**Key Responsibilities**:
**Digital Marketing (Performance & Growth)**:

- Plan, execute, and optimize paid marketing campaigns across Google, Meta and other relevant channels.
- Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Work with internal teams to develop engaging ad creatives, landing pages, and messaging strategies.
- Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments and targeting approaches.

**Partnerships for Acquisition**:

- Identify, negotiate, and onboard strategic partners to drive customer acquisition.
- Monitor partner performance, analyse key metrics, and optimize collaborations for maximum impact.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- Stay updated on industry trends to explore new acquisition opportunities and partnership models.

**Requirements**:

- 3-5 years of experience in **performance marketing and partnerships** (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels (Google Ads, Facebook Ads, UAC, etc.).
- Experience in managing partnerships, negotiating deals, and executing co-marketing campaigns.
- Ability to work in a fast-paced, performance-driven environment.
- Excellent communication and stakeholder management skills.

**Good to Have**:

- Experience in the **gaming** or **real-money gaming (RMG)** industry.
- Prior work with **OEM partnerships, telco partnerships, or alternative app**.

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