Search Engine Optimization Executive

4 days ago

Ambedkar Nagar Indore Madhya Pradesh, India Lacapita Advisory Private Limited Full time

Job Summary

Key Responsibilities:
Keyword Research & Analysis:
Conduct in-depth keyword research and analysis to identify relevant keywords with high search volume and low competition.

Analyze competitor keyword strategies and identify opportunities for differentiation.

Perform keyword mapping and prioritize keywords for target pages.

On-Page Optimization:
Optimize website content, including titles, meta descriptions, headings, and image alt text.

Improve website structure, internal linking, and user experience for better search engine crawlability and indexation.

Implement schema markup and other structured data to enhance search visibility in SERPs.

Off-Page Optimization:
Build high-quality backlinks from reputable and relevant websites.

Develop and execute link-building campaigns, including outreach, guest blogging, and influencer marketing.

Monitor and analyze backlink profiles to identify and mitigate any potential risks.

Build and manage online brand reputation through online reviews and social media engagement.

Technical SEO:
Analyze website technical SEO issues, such as crawl errors, broken links, and mobile-friendliness.

Implement technical SEO fixes, such as sitemaps, robots.txt, and server configurations.

Monitor website performance and identify areas for improvement.

Reporting & Analysis:
Track and analyze key SEO metrics, including organic traffic, keyword rankings, and conversion rates.

Generate regular reports on SEO performance and provide actionable insights.

Stay up-to-date on the latest SEO trends, algorithms, and best practices.

Collaborate with other teams:
Work closely with content marketing, web development, and social media teams to ensure SEO best practices are integrated across all channels.

Provide SEO guidance and recommendations to other departments within the organization.

Qualifications:
Bachelor's degree in Marketing, Communications, Computer Science, or a related field.

2+ years of experience in SEO, with a proven track record of success in improving website visibility and organic traffic.

Strong understanding of search engine algorithms, ranking factors, and best practices.

Experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz.

Excellent analytical and problem-solving skills.

Strong written and verbal communication skills.

Ability to work independently and as part of a team.

Detail-oriented and organized with the ability to manage multiple projects simultaneously.

Passion for digital marketing and a strong desire to stay up-to-date on industry trends.

Interested can call us at 7489178780

**Job Types**: Full-time, Permanent

Pay: ₹15,092.61 - ₹30,968.49 per month

**Benefits**:

- Paid time off
- Provident Fund

Schedule:

- Day shift
- Evening shift
- Fixed shift
- Monday to Friday
- Night shift
- US shift

Work Location: In person

Application Deadline: 18/04/2025
Expected Start Date: 16/04/2025

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