Digital Marketing Executive

2 weeks ago

Kozhikode District Kerala, India ScalingUpWork Full time

_If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team._
- We value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply._

**Responsibilities**
- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

**Your tasks**
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
- Analyze analytics and engagement metrics to measure campaign performance.

**Requirements**:

- A bachelor’s degree in marketing, communication, or related fields.
- 1+ years of experience in digital marketing or content marketing.
- Experience with web analytics tools like Google Analytics and Search Console.
- Proficient in marketing automation tools
- Excellent communication, presentation and interpersonal skills.

**Preferred skills and qualifications**
- Experience with graphic design and content production.
- Knowledge of website CMS and marketing automation tools.
- Familiarity with UI/UX design principles and website design best practices.
- Certifications in Hubspot, Google Analytics, Google Ads, or similar.
- Fluency in English

**Education**:Bachelor's (preferred)

**Pay**:Starting ₹20,000.00 per month

**Experience**: Digital marketing: 1 years (preferred)

**Location**: Kozhikode

**Job Types**: Full-time, Permanent

Pay: From ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing or content marketing: 1 year (preferred)
- Web analytics tools like Google Analytics and Search Console: 1 year (preferred)
- Marketing automation tools: 1 year (preferred)
- Graphic design and content production: 1 year (preferred)

License/Certification:

- Hubspot, Google Analytics, Google Ads, or similar. (preferred)

Work Location: In person

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