Digital Marketing Executive

2 days ago

Bhubaneshwar, India Riaxe Systems Full time

Experience:
- 2 - 3 years-
- Salary:
- As per experience/expertise**Mandate Skill Set**:

- Understanding of Digital Marketing Concepts, and should be familiar with SEO marketing techniques.
- Google Analytics, Web Analytics Tools, Google Advertising
- Good analytical skills to analyze and measure the effectiveness of digital campaigns.

**Preferable Skills**:

- Understanding of how Digital integrates with the overall Marketing strategy and helps with brand identity, engagement all the way to creating demand in the market for the products and services.
- Knowledge and understanding of technological trends.
- Good interpersonal skills to communicate effectively and collaborate with different teams.

**Roles and Responsibilities**:

- Assist in the formulation of strategies to build a lasting digital connection with customers.
- Working collaboratively with core marketing, product marketing, product and sales team and a relentless focus on what is best for the consumer, and the organization.
- Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc,) in line with brand building and positioning strategies.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.), Keeping up-to-date with trends in social media.
- Assist the content writer and provide creative ideas for content marketing and updating of Riaxe and child websites.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
- Acquire insight in online marketing trends and keep strategies up-to-date.

**Educational Requirement**:

- Graduation / Marketing Related Qualification
- Digital Marketing Certification (preferred, but not required)

**Behavioral Competencies**:

- Passion for Digital Marketing
- Self motivated
- Positive minded with a go getter mindset
- Ability to multitask and work in a fast paced environment, proactive, methodical, and capable of keeping multiple projects ongoing at the same time.
- Leadership skills

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