Social Media Marketing

3 days ago

Remote, India Satguru Tiffin Service Full time

**Overview**:As a Media Marketing Specialist, you will play a crucial role in planning, implementing, and optimizing marketing strategies across various media channels. Your primary objective will be to enhance brand visibility, drive engagement, and generate leads through effective media campaigns. The role requires a combination of creativity, analytical skills, and a deep understanding of media platforms.

**Responsibilities**:
**Media Strategy Development**:Collaborate with the marketing team to develop comprehensive media strategies aligned with overall business goals.
Conduct market research to identify target audiences, industry trends, and competitor activities.

**Campaign Planning and Execution**:Plan, execute, and optimize multi-channel media campaigns, including digital, print, and social media.
Develop creative briefs and work closely with the creative team to produce engaging content.

**Digital Media Management**:Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.
Monitor and analyze campaign performance, adjusting strategies to maximize ROI.

**Social Media Management**:Develop and execute social media strategies to increase brand awareness and engagement.
Create and curate content for various social media platforms, ensuring brand consistency.

**Content Creation**:Work with the content team to create compelling and relevant content for media campaigns.
Ensure content aligns with brand messaging and resonates with the target audience.

**Analytics and Reporting**:Utilize analytics tools to measure the effectiveness of media campaigns and provide regular reports to stakeholders.
Identify key performance indicators (KPIs) and implement strategies to achieve and exceed them.

**Budget Management**:Manage media budgets effectively, allocating resources to channels that deliver the best results.
Monitor spending and adjust strategies to optimize the budget for maximum impact.

**Collaboration and Communication**:Collaborate with cross-functional teams, including creative, sales, and product teams, to ensure cohesive and integrated marketing efforts.
Communicate effectively with internal and external stakeholders.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in media marketing, with a strong portfolio of successful campaigns.
- In-depth knowledge of digital advertising platforms and social media channels.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Creativity and the ability to think outside the box.

**Salary**: From ₹18,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Work Location: Remote

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