Email Marketing

5 days ago

Bhopal Madhya Pradesh, India Soluzione Full time

**Experience**: 2 to 4 Years **:
**Location**:Bhopal (M.P.) **:
**Type**:Full Time / Permanent**:
**No. of Positions**:1 **:
**Posted On**:07-Oct-25**:
**Job Summary**:

- Performance Monitoring: Analyzing open rates, click-through rates, conversion metrics, and bounce rates to optimize campaigns through A/B testing and data-driven decisions.
- Preparing reports on all aspects related to the software testing carried out and reporting to the design team.

**PPC (Pay-Per-Click) Role and Responsibilities**:

- Campaign Strategy & Setup: Planning and launching PPC campaigns on Google Ads, Bing Ads, and social media platforms targeting relevant keywords and demographics.
- Keyword Research & Targeting: Conducting extensive keyword research, competitor analysis, and audience targeting to maximize ad relevance and ROI.
- Ad Creation & Optimization: Writing compelling ad copies, designing creatives (if applicable), and performing continual A/B testing to improve click-through and conversion rates.
- Bid Management & Budget Allocation: Managing bids, budgets, and daily spend to ensure efficient cost control and campaign scalability.
- Performance Tracking & Reporting: Using tools like Google Analytics and Ads dashboard to monitor key metrics (CTR, CPC, Quality Score, conversions) and generate reports with insights and recommendations.
- Landing Page Optimization: Collaborating with web teams to improve landing page experiences for better Quality Scores and conversion rates.

**Required Skills and Experience**:

- Bachelor’s degree, Business, Communications, or related field.
- Strong knowledge of SEO and how paid search complements organic search.
- Analytical mindset with proficiency in Google Analytics and PPC tracking.
- Excellent communication, project management, and teamwork skills.

**Preferred Qualifications**:

- Experience with marketing automation platforms.
- Knowledge of additional ad platforms like Facebook Ads, LinkedIn Ads.
- Feel Free To Get In Touch Send us the your resume now
- Soluzione is a Team of Experts and we specialize in delivering Microsoft Business Applications through our technical expertise, understanding of varied domains with extensive experience of our team and deep passion for customer satisfaction. We believe in highest level of quality and partnership more than service to customers thus building great relationships not just for a project but for a lifetime.

Contact: +91-6262-601-112

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