Web & Social Media Content Writer

**Job Brief**

For websites, content writer is responsible for creating written content for websites. They produce copy that is engaging, informative, and optimized for search engines. For social media, content writer is responsible for creating engaging and relevant content for social media platforms. They are responsible for developing and executing a social media content strategy that aligns with the company's marketing goals.

**Responsibilities (website)**:

- Create high-quality, SEO-friendly written content for websites, including landing pages, blog posts, product descriptions, and other marketing materials
- Conduct research to develop an understanding of the industry, audience, and competitors
- Develop a content strategy to meet the needs of the business and drive traffic to the website
- Write clear and concise copy that effectively communicates the message to the target audience
- Edit and proofread content to ensure accuracy, clarity, and consistency
- Collaborate with the web development team to ensure content is optimized for search engines and meets the technical requirements of the website
- Stay up-to-date with industry trends, best practices, and new technologies to continually improve the quality of the content

**Responsibilities (social media)**:

- Develop a social media content strategy that aligns with the company's marketing goals and brand voice
- Create compelling and engaging content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others
- Write social media posts, captions, and messages that resonate with the target audience and drive engagement
- Collaborate with the marketing team to develop and execute social media campaigns that support overall marketing objectives
- Research and stay up-to-date with social media trends and best practices to ensure that the company's social media content remains fresh and relevant
- Monitor and respond to comments, messages, and mentions on social media platforms
- Analyse social media metrics and use insights to continually improve the effectiveness of the company's social media content

**Requirements**:

- Proven experience as a content writer or similar role
- Excellent writing, editing, and proofreading skills
- Knowledge of SEO and web content best practices
- Familiarity with content management systems (CMS) such as WordPress or Drupal
- Proven experience as a social media content writer or similar role
- Strong understanding of social media best practices and writing for different platforms
- Ability to develop and execute a social media content strategy that aligns with marketing goals
- Knowledge of social media management tools such as Hootsuite, Sprout Social, or Buffer
- Understanding of social media analytics and ability to use data to improve social media content
- Creative thinking and ability to generate new and innovative ideas for social media content
- Ability to work independently and manage multiple projects simultaneously
- Strong research and analytical skills
- Attention to detail and ability to follow guidelines and instructions
- Excellent communication and collaboration skills
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Commission pay
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)