Google Ads

2 days ago

Adajan Surat Gujarat, India Yanolja Cloud Solution Pvt. Ltd. Full time

**Responsibilities**:As our Google Ads & Meta Ads Expert, you will:

- Strategize and execute PPC ad campaigns:

- Plan, create, and optimize highly effective Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
- Research and identify the right audience, keywords, and placements to send traffic to our platforms.
- Campaign optimization for performance:

- Perform daily tracking and optimization of campaigns to maximize conversions while maintaining a healthy ROAS (Return on Ad Spend).
- Conduct continuous A/B testing of ad copy, creatives, landing pages, and targeting.
- Target setting and reporting:

- Define clear KPIs and metrics to evaluate campaign performance and ensure alignment with business goals, such as quality lead generation and conversions.
- Generate detailed reports on campaign performance, identifying growth opportunities, and presenting actionable insights to the team.
- Cost management:

- Manage ad spend efficiently while maximizing results, ensuring campaigns stay within allocated budgets.
- Competitor Analysis:

- Monitor competitor activity and strategize to stay ahead in the market.
- Creative Collaboration:

- Work closely with marketing, design, and content teams to develop high-performing ad creatives and landing pages.

**Required Skills & Qualifications**:

- Proven experience in managing Google Ads and Meta Ads (Facebook/Instagram) campaigns for companies of diverse sizes, preferably in technology or B2B industries.
- Strong track record of increasing ROI and achieving significant lead generation goals.
- Proficiency in using tools like Google Ads Manager, Google Analytics, Meta Ads Manager, and other performance marketing tools.
- Solid understanding of paid media KPIs, conversion rate optimization, and tools like A/B testing platforms or heatmaps.
- Excellent analytical skills with data-driven decision-making abilities.
- Experience with designing or consulting on landing pages optimized for conversions.
- Up-to-date with the latest Google Ads and Meta Ads trends, algorithm changes, and best practices.
- Ability to work independently and manage multiple campaigns simultaneously.

Pay: ₹80,000.00 - ₹100,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Performance bonus
- Yearly bonus

Application Question(s):

- How many years of experience managing Google Ads and Meta Ads campaigns? (Yes/No)
- How many years of experience do you have with PPC campaign management?
- What is the largest monthly ad budget you have managed?
- What is your current salary?

Work Location: In person

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