Creative Strategist

2 weeks ago

Pune Maharashtra, India Ethinos Digital Marketing Pvt Ltd Full time

**Creative Strategist — WDM Agency**:
**Purpose**:
You are a conversion-minded storyteller, pairing data with insight to consistently generate winning creative across multiple platforms. You know how to extract emotional triggers, unique mechanisms, and compelling angles from a brief (or a product) — and you work seamlessly with media buyers and designers to bring those ideas to life.

You thrive in a fast-paced environment, love improving creative systems, and take pride in delivering client-ready content on time, every time.

**Key Responsibilities**:
**Creative Strategy & Ideation**:
Develop high-impact ad angles and scripts for Meta and Google Ads based on performance data

Write persuasive landing page copy aligned with CRO principles and campaign objectives

Lead creative planning sessions, brainstorms, and retro meetings to extract insights and iterate

**Performance Analysis**:
Turn data into actionable content insights and iterate rapidly to improve results

Collaborate with media buyers to align messaging with best-performing audiences and offers

**Content Production & Workflow Management**:
Deliver copy on time, following internal processes and timelines

Plan, manage, and update creative tasks in our project management system

Ensure consistency in tone, structure, and formatting across all deliverables

Perform quality checks on grammar, accuracy, and brand alignment

**Client Communication & Collaboration**:
Communicate effectively and professionally with clients on creative strategy and deliverables

Respond promptly to feedback and ensure revisions are actioned quickly

Join internal standups, creative syncs, and monthly client calls

**Success Metrics (KPIs)**:
Number of **winning ads** generated monthly (Meta & Google)

Improved **CTR & CVR** on Google Ads creatives

**Planned vs actual task completion** across sprints

**Client approval rate** for content on first round

**Zero tolerance** for avoidable errors (spelling, grammar, formatting)

**Experience Requirements**:
3+ years in performance creative or direct-response copywriting roles (agency or eCom preferred)

Experience using performance data to inform creative decisions

Comfortable writing in multiple brand voices

Solid grasp of consumer psychology and funnel copy principles (e.g., AIDA, PAS, Hormozi frameworks)

**Character Traits**:
Obsessed with **performance-first creative**

Detail-oriented with excellent grammar and language precision

Organized, punctual, and highly dependable

Analytical mindset with creative flair

Collaborative and team-focused

Coachable and committed to growth

Fast-moving and adaptable — thrives in a high-output environment

**This Role Is**_Not_** For You If...**:
You prefer writing fluff over performance content

You can’t meet deadlines or need micromanagement

You struggle to turn feedback into action

You’re not comfortable owning outcomes or results

You dislike working across multiple brands, platforms, and copy types

**Logistics**:
**Hours**: Monday-Friday, 9:00 AM - 5:00 PM AEST

**Location**: Remote, AEST hours required

**Communication**: Active Slack and video call participation required

**Holidays**: Paid public holidays

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